Streamline your data management process with the Workable + Google Customer Match integration

Workable is a cloud-based recruitment platform for businesses. Top companies like Declara, Tile, Invision, and Babbel use this app to build teams. It is also used by all startups selected in Facebook’s FbStart program. This tool helps you choose the right candidate. You don’t have to build a shortlist of suitable candidates. Rather, Workable allows you to choose the best candidate from a shortlist and helps you spend more time evaluating real prospects. The platform works on the notion that conversation can replace complex workflows. This allows you to easily collaborate with comments and notifications which are familiar concepts to Facebook users. Workable utilizes a simple process to make recruitment easy.

You need to have a LinkedIn account as it is the main tool used by this software. On LinkedIn, you need to create a careers page for your company. This page serves as your homepage on the Workable website and you can also embed it on your company website to advertise job openings. Plus, Workable automatically posts the open jobs on Indeed which one of the most popular online job boards. Workable does not need any installation, setup fees, or learning curves. You can get started in minutes because the platform simplifies time-consuming tasks such as browsing, screening, and managing candidates.

Workable helps you to promote your jobs in a cost-effective manner. You can post your open jobs on popular free job boards like Glassdoor and SimplyHired. Workable also offers discounts on premium sites like CareerBuilder and Monster. The vendor provides friendly and reliable customer service with knowledgeable agents to answer your queries over phone and by email. You can make better hiring decisions as a team. Ask external recruiters or your colleagues to upload, review, and screen candidates. Get email notifications and dispatch feedback from your tablet or smartphone. Invite as many colleagues as you need and set up different teams for different roles.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.