Automatically create audiences from YouCanBook.me with the Google Customer Match integration

YouCanBook.me is a simple scheduling tool that helps you manage appointments and meetings with your customers, directly online. YouCanBook.me is a highly professional tool that allows you to automate your business events.

YouCanBook.me is fully customizable. You can easily personalize your booking page with your brand colors, integrate it with your calendar, while customers’ time zone is automatically detected by the software. By connecting YouCanBook.me with your favorite business tools like Microsoft Outlook, Gmail or iCloud calendar, your customers can select the available times and days to book you.

With YouCanBook.me you never miss a business meeting: your customers will get their notifications and reminders when it’s time to meet, while you focus on what matters for your business. You can set up recurring events or customize your week, define the duration of a meeting and appointment padding, follow up your customers with emails and text messages. Moreover, you can have access to the platform through PC, mobile devices and tablets, wherever you are, 24/7, and manage the availability of your entire team in just one place.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.