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What is Zendesk Chat
Zopim is a powerful live chat software that allows you to engage with your website visitors and customers. It includes a lot of tools for sales, engagement and analytics. The main goal of Zopim is improving the conversions rate. In fact the Zopim Team itself states that “83% of all online shoppers need support to complete a purchase. In addition, Zopim helps you to reduce cart abandonments and increase the orders value.
Benefits of using Zendesk Chat
With the engagement features, you can perform proactive chats, sending pre-defined targeted messages to your customers, based on their behaviors and stage into the buying journey. Proactive chats are great to assist your customers and help them to complete their purchases. In fact, you can reach out to them while they are stuck on the cart page, or while they’re seeing a specific product or page.
Why should I use Zendesk Chat
Zopim also includes a robust and complete reporting system, which allows you to easily monitor, track and optimize all the team’s performances and activities. Zopim Analytics provide a real time tracking feature, useful to monitor your channels in real-time. It includes several metrics, such as the number of tickets received, chats missed, wait time and response time rate. Through the iOS/Android app, you can reach out to your customers also at any time, never missing a chat.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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