Automatically create audiences from Zenplanner with the Google Customer Match integration

Zen Planner is an all-in-one business management and scheduling solution designed specifically for fitness businesses and establishments. The software includes features and easy-to-use tools to streamline business operations such as membership management, scheduling, integrated payment processing, automated email, and full website integration with the system. All its functionalities are meant to help fitness businesses improve their products and services, increase membership growth and retention, and enable business owners and coaches to spend less time behind the desk and more time instructing and building relationships with their members. Zen Planner caters to fitness and wellness businesses such as gyms, martial art schools, fitness studios, etc etc. Built with inputs from fitness entrepreneurs and active members of the fitness community, Zen Planner is loaded with all the tools to give your business a competitive edge including attendance tracking, member performance monitoring, billing and payment processing, marketing functions, online scheduling, and business analytics and reporting, among others.

The platform was designed with inputs from fitness experts and entrepreneurs; hence its functionalities are geared towards the unique requirements of fitness clubs, gyms and other such businesses. This ensures that the software addresses the particular needs of this type of business to drive growth and profits. Features and functions can be accessed through the dashboard giving you one platform to see how every aspect of your business is doing. You get easy access and view of reporting tools, membership data, member attendance, interactive online calendar, billing and payment options, and more.

An array of marketing functionality is built in to help you better execute marketing strategies with automations, lead forms, conversion tracking and more. You can sell merchandise online with an integrated storefront, track prospect conversion rate, customize event registration, add or embed the app on websites, and integrate with Infusionsoft to expand your lead nurturing capabilities. The system keeps you informed of the health of your business through its dashboard and reporting features that can create customized and exportable reports, set automated notifications for you to receive important data, follow up on crucial tasks (failed payments, absent members, etc) and provide you the big picture of your business including operational details and financial status.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.