Automatically create audiences from Zoom Webinar with the Google Customer Match integration

Zoom Webinar is an easy video and web conferencing platform that allows you to communicate with your audience with video. With Zoom webinar, you can create highly performing events and conferences and engage with your audience leveraging your social media presence. In fact, the platform allows you to easily broadcast your event to Facebook Live or YouTube, and you don’t need to worry about technical stuff: the software is extremely easy-to-use, and event assistance is available upon request.

There are many benefits you can get from using Zoom Webinar, for example, you can take advantage of a one-click HD screen sharing, allowing you to share your PC screen and create web conferences, presentations and much more. Moreover, thanks to the double screen support, you can show slides and performances at the same time, to further improve your online events, giving them more professionality.

With Zoom webinar you have everything under your control. You can mute/unmute panelists, record the entire event, and also leverage the conference’s dialog box with live or text answers, in order to create Polls and Q/A sessions. Post-webinar reporting tools enable you to track your attendee’s behaviors during webinars and learn how to improve your performances.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.