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Lead acquisition

Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion rates higher.  You pay for ads…

Mark Cirillo

Mark Cirillo |
16 min read

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In this category

Meta Ad Campaigns

Lead acquisition

How to create effective Meta ad campaigns

Running ads across Meta technologies is an effective strategy for reaching your audience. But how can you make sure…

Elena Mazaheri|
November 13, 2024 |
7 min read

instagram lead ads

Lead acquisition

How to create & manage your Instagram Leads Ads

Whether you’re a small business owner or a marketing professional, Instagram Lead Ads can help you reach your goals…

Mark Cirillo|
November 06, 2024 |
11 min read

lead generation best practices

Lead acquisition

Complete guide to lead generation best practices

Lead generation is essential for any business, no matter the size. It is the most important aspect of a…

Hephzy Asaolu|
November 05, 2024 |
17 min read

LinkedIn lead gen forms examples

Lead acquisition

Six Inspiring LinkedIn lead generation form examples for your next campaign

With more than 1 billion global users and 67 million company profiles, LinkedIn is arguably the most popular professional…

Mark Cirillo|
October 03, 2024 |
5 min read

Lead acquisition

Facebook lead generation: Do Facebook lead ads really work?

Facebook lead generation is out there as a top method to get leads for your business. Given its massive…

Elena Mazaheri|
September 18, 2024 |
9 min read

Marketing lead qualification

Lead acquisition

Marketing lead qualification: Everything you need to know

Imagine pouring countless hours and resources into nurturing a list of potential customers, only to find that many of…

Mark Cirillo|
September 04, 2024 |
6 min read

Top Articles
from the Blog

The best lead generation tools to consider

The 12 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is getting the right people into your funnel. Then moving fast…

Elena Mazaheri|
June 25, 2026 |
14 min read

Integration as a platform

Why use an Integration Platform as a Service (iPaaS)

TL;DR iPaaS connects your cloud apps so data moves automatically, no developer required It eliminates manual data re-entry, duplicate records, and sync delays between tools Key benefits: real-time lead sync, scalable workflows,…

Elena Mazaheri|
June 23, 2026 |
6 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart…

Britney Steele|
June 18, 2026 |
11 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
June 16, 2026 |
16 min read

The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement depends on your use case for free, nonprofit, SMS, automation-heavy,…

Elena Mazaheri|
June 12, 2026 |
8 min read