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Nurturing and conversion

Automotive customer engagement & the journey to car purchase

Buying a car is different from buying most other things. It costs a lot, many people use financing, and shoppers want to feel confident before they commit.  That means the buying journey usually has more…

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Facebook custom audience

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able…

lead nurturing automation

How to get started with lead nurturing automation 

Automated lead management might sound complex, but at its core, it’s simple: The idea is that instead of your team…

Top six automotive marketing strategies and ideas for 2026

The automotive industry is highly competitive, which makes marketing in this area a high-stakes, challenging operation. Advertising strategies that…

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts,…

How to download leads from Facebook lead ads

Facebook lead ads are an effective way to help you reach your target audience. But generating leads doesn’t automatically…

Facebook Ads For Contractors

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is…

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Hubspot alternatives

The best 4 HubSpot alternatives for small businesses

HubSpot and its workflows are popular because it bundles CRM, marketing, and support. But some of its users end up looking for HubSpot alternatives because of issues like onboarding…

How to send Facebook leads to email

After setting up your Facebook lead ads, you can send Facebook leads to email or other communication tools via Meta or an automated data bridge.  This is part of generating…

Automotive customer engagement & the journey to car purchase

Buying a car is different from buying most other things. It costs a lot, many people use financing, and shoppers want to feel confident before they commit.  That means the…

Google Ads for car dealerships: The ultimate guide

Are people searching for the exact cars you sell, but your dealership isn’t showing up when it matters most? Google’s Vehicle ads solve that by placing your actual inventory with…

Automotive digital advertising

7 Automotive digital advertising strategies for car dealerships

What exactly is digital marketing, and what benefits does it bring to an offline business like a car dealership? The answer is rather industry-specific. But there is some common…