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Nurturing and conversion

Nurturing and conversion

Automotive customer engagement & the journey to car purchase

Buying a car is different from buying most other things. It costs a lot, many people use financing, and shoppers want to feel confident before they commit.  That means the buying journey usually has more…

Ana Gotter

Ana Gotter |
6 min read

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In this category

Nurturing and conversion

Grow your e-commerce Mailing List with Lead Ads and Coupons

E-commerce is an easy but complex subject. It is easy because – thanks to the internet power – you…

Michele Serrazanetti|
October 01, 2016 |
5 min read

Nurturing and conversion

I bet 1000$ that you never used these 6 retargeting campaigns

Retargeting campaigns are the go-to strategy for every marketer who’s investing in Facebook ads. Sure, Facebook targeting options are…

Michele Serrazanetti|
September 25, 2016 |
5 min read

Nurturing and conversion

Don’t know how to launch your book? Try Facebook Lead Ads!

Let’s face it, launching a book is frustrating in particular for beginners. This is because it requires a detailed…

Michele Serrazanetti|
September 14, 2016 |
6 min read

Nurturing and conversion

[Lead Ads] How to calibrate the lead quality with the Welcome Screen (ex Context Card)

UPDATE: Context cards have been substituted with the Intro screen. Most of the concepts discussed in this article apply…

Michele Serrazanetti|
September 01, 2016 |
4 min read

Nurturing and conversion

How to understand your customers and grow your company: the Net Promoter Score (+ Lead Ads)

The Net Promoter Score (NPS) is a loyalty metric that can help you understand customer sentiment about your business…

Michele Serrazanetti|
August 18, 2016 |
4 min read

Nurturing and conversion

9 Facebook Messenger features every Business Owner needs to know

Facebook has been investing a lot in its flagship messaging app in the last months, rolling out features designed…

Michele Serrazanetti|
July 20, 2016 |
4 min read

Top Articles
from the Blog

How to receive Facebook leads email notifications for instant follow-up

To get instant Facebook lead emails, you need to either turn on Lead Notifications in your Meta Business Suite settings or use an automated data bridge to send each…

Ana Gotter|
February 09, 2026 |
13 min read

Hubspot alternatives

The best 4 HubSpot alternatives for small businesses

HubSpot and its workflows are popular because it bundles CRM, marketing, and support. But some of its users end up looking for HubSpot alternatives because of issues like onboarding…

Elena Mazaheri|
February 05, 2026 |
5 min read

How to send Facebook leads to email

After setting up your Facebook lead ads, you can send Facebook leads to email or other communication tools via Meta or an automated data bridge.  This is part of generating…

Elena Mazaheri|
February 03, 2026 |
9 min read

Automotive customer engagement & the journey to car purchase

Buying a car is different from buying most other things. It costs a lot, many people use financing, and shoppers want to feel confident before they commit.  That means the…

Ana Gotter|
January 28, 2026 |
6 min read

Google Ads for car dealerships: The ultimate guide

Are people searching for the exact cars you sell, but your dealership isn’t showing up when it matters most? Google’s Vehicle ads solve that by placing your actual inventory with…

Elena Mazaheri|
January 26, 2026 |
7 min read