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Tracking and growth

Facebook lead management

Tracking and growth

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If you never synced it, it…

Elena Mazaheri

Elena Mazaheri |
8 min read

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In this category

Tracking and growth

B2B marketing automation: What it is & the best software

There are only so many hours in a day—how can you nurture more leads and increase productivity simultaneously without…

Lizzie Davey|
February 08, 2023 |
6 min read

gdpr implementation

Tracking and growth

GDPR implementation: the requirements to achieve full compliance

The European Union’s General Data Protection Regulation (GDPR) is legislation that is designed to protect the data of EU…

Hephzy Asaolu|
February 06, 2023 |
13 min read

Tracking and growth

GDPR and Facebook: How to keep advertising safe

If you are a seasoned marketer, you probably are well-acquainted with Facebook Ads. However, in order to advertise safely…

Dario Villi|
February 03, 2023 |
14 min read

Tracking and growth

How Marketing Directors can leverage first-party data to drive more ROAS

In the fast-changing economic landscape of today, there are many challenges that large organizations and enterprises face.  One of them…

Dario Villi|
January 02, 2023 |
8 min read

Cookieless retargeting

Tracking and growth

What is cookieless retargeting & how it works?

Retargeting is a cornerstone of digital marketing and advertising. Facebook Ads retargeting in particular revolutionized the digital advertising landscape,…

Marco Cirillo|
November 15, 2022 |
3 min read

Tracking and growth

A guide to LinkedIn Offline Conversions

LinkedIn introduced LinkedIn Offline Conversions to enable advertisers to understand their campaigns’ effectiveness using additional performance data, like in-person…

Elena Mazaheri|
October 26, 2022 |
7 min read

Top Articles
from the Blog

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let people sign up without leaving Facebook. Meta shows new leads in its Leads Center. But it won’t email you the second they come in. Slow follow-up kills…

Marco Cirillo|
November 11, 2026 |
15 min read

CRM tools for small businesses

10 best CRM solutions for small businesses to grow sales

TL;DR A CRM keeps every contact, deal and follow-up in one place, so leads stop slipping through the cracks. If on a budget, HubSpot, Zoho CRM, Freshsales and Capsule all have…

Elena Mazaheri|
November 09, 2026 |
11 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2027 edition)

TL;DR Posting is free and organic; boosting is paid, wider reach, plus ad reporting. Fix photos, title keywords, category and price before spending a cent. Boost from Your Listings: pick objective, audience,…

Elena Mazaheri|
November 05, 2026 |
8 min read

Best workflow management software

The 10 best workflow management software for teams

TL;DR Workflow management software helps you map workflows, assign each step to the right person, and automate the handoffs and approvals in between. For visual team workflows, look at monday.com, Asana…

Elena Mazaheri|
November 03, 2026 |
10 min read

tiktok lead generation

How to master TikTok Lead Generation Ads & get more leads

TL;DR TikTok Lead Generation ads let people send you their contact info without leaving the app. They tap your ad, fill out a short form, often with some fields already…

Marialuisa Aldeghi|
October 30, 2026 |
16 min read