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Tracking and growth

Meta event match quality score

Tracking and growth

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook and Instagram. If it’s low, Meta…

Elena Mazaheri

Elena Mazaheri |
7 min read

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In this category

Tracking and growth

B2B marketing automation: What it is & the best software

There are only so many hours in a day—how can you nurture more leads and increase productivity simultaneously without…

Lizzie Davey|
February 08, 2023 |
6 min read

gdpr implementation

Tracking and growth

GDPR implementation: the requirements to achieve full compliance

The European Union’s General Data Protection Regulation (GDPR) is legislation that is designed to protect the data of EU…

Hephzy Asaolu|
February 06, 2023 |
13 min read

Tracking and growth

GDPR and Facebook: How to keep advertising safe

If you are a seasoned marketer, you probably are well-acquainted with Facebook Ads. However, in order to advertise safely…

Dario Villi|
February 03, 2023 |
14 min read

Tracking and growth

How Marketing Directors can leverage first-party data to drive more ROAS

In the fast-changing economic landscape of today, there are many challenges that large organizations and enterprises face.  One of them…

Dario Villi|
January 02, 2023 |
8 min read

Cookieless retargeting

Tracking and growth

What is cookieless retargeting & how it works?

Retargeting is a cornerstone of digital marketing and advertising. Facebook Ads retargeting in particular revolutionized the digital advertising landscape,…

Marco Cirillo|
November 15, 2022 |
3 min read

Tracking and growth

A guide to LinkedIn Offline Conversions

LinkedIn introduced LinkedIn Offline Conversions to enable advertisers to understand their campaigns’ effectiveness using additional performance data, like in-person…

Elena Mazaheri|
October 26, 2022 |
7 min read

Top Articles
from the Blog

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…

Elena Mazaheri|
September 10, 2026 |
6 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead…

Mark Cirillo|
September 08, 2026 |
14 min read

Zoho LinkedIn integration: Best ways to connect LinkedIn to Zoho CRM

TL;DR LinkedIn Lead Gen Forms are filled by quality leads in no time. The challenge is to get these leads into Zoho CRM without losing a second. Zoho provides a native…

Elena Mazaheri|
September 03, 2026 |
6 min read