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The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure ensures your ad shows up…

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How to scale Facebook ads

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

Everything you need to know about Facebook Conversions API

In today’s business landscape, advertising is substantially reliant on data. Generally speaking, this data comes from browsers.  New privacy regulations…

how to run facebook ads for clients

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take…

How to optimize Facebook Ads

How to optimize your Facebook ads: The ultimate guide

We know that Facebook is a big deal when it comes to branded content and promotions. However, just because…

How to install a Facebook Pixel

How to install a Facebook Pixel (now Meta Pixel): Everything you need to know

Facebook ads are a powerful tool for reaching new audiences.  But, to serve the right ads at the right time,…

Contact center automation trends

11 Call and contact center automation trends to boost lead prospecting

Imagine if, instead of relying solely on human agents, your call or contact center could find a way to…

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from the Blog

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses and how they reach their target audience. However, their success varies widely from one company to…

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This tool allows businesses to build audiences, upload a list of…

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure…

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful decision-making, enabling teams to craft personalized outreach and drive meaningful…