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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart Bidding, write strong ads, and…

Britney Steele

Britney Steele |
11 min read

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tips for selling on Facebook Marketplace

Tracking and growth

10 Actionable tips for selling on Facebook Marketplace as a business

For those running a small or mid-sized business, Marketplace can be a steady source of revenue and a strong…

Elena Mazaheri|
August 20, 2025 |
4 min read

Facebook Ads Automation

Tracking and growth

The complete guide to Facebook ads automation

Without a doubt, Facebook marketing is a worthy investment. It gives you ads that reach the right people, ensures…

Elena Mazaheri|
August 12, 2025 |
9 min read

Facebook ad rules

Tracking and growth

Understanding Facebook ad rules: A complete guide

When you know the rules, you cut wasted time, prevent delivery issues, and protect your ad accounts from flags…

Elena Mazaheri|
August 05, 2025 |
4 min read

google ads

Tracking and growth

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place…

Hephzy Asaolu|
July 30, 2025 |
9 min read

Tracking and growth

How to automate your email marketing workflow

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software…

Elena Mazaheri|
July 28, 2025 |
7 min read

crm retargeting

Tracking and growth

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to…

Mark Cirillo|
July 23, 2025 |
6 min read

Top Articles
from the Blog

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart…

Britney Steele|
June 18, 2026 |
11 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
June 16, 2026 |
16 min read

The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement depends on your use case for free, nonprofit, SMS, automation-heavy,…

Elena Mazaheri|
June 12, 2026 |
8 min read

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let users submit their info without leaving Facebook. Facebook doesn’t notify you automatically and you have to set that up yourself. Without a notification system, your team could…

Marco Cirillo|
June 10, 2026 |
14 min read

how to advertise your travel agency

How to advertise your travel agency online

TL;DR Most travel agencies lose bookings because potential clients can’t find them online, and not because their offers are bad. Social media lead generation ads on Facebook, Instagram, and TikTok are…

Elena Mazaheri|
June 08, 2026 |
6 min read