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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart Bidding, write strong ads, and…

Britney Steele

Britney Steele |
11 min read

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In this category

marketing automation for small businesses

Tracking and growth

Marketing automation for small businesses: 9 Tasks you should automate today

Running a small business calls for managing operational tasks, many of which are repetitive and time-consuming.  Manually transferring information between…

Lizzie Davey|
July 17, 2025 |
12 min read

social media trends 2025

Tracking and growth

The latest social media trends for 2025

From its humble beginnings in the early 2000s, social media has evolved into one of the most vital aspects…

Lizzie Davey|
July 16, 2025 |
12 min read

facebook lead center

Tracking and growth

What is Facebook Leads Center? A comprehensive guide

Managing Facebook leads shouldn’t be manual, messy, or slow. But for many marketers, it still is. Facebook Leads Center…

Elena Mazaheri|
July 07, 2025 |
5 min read

tiktok automation

Tracking and growth

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

server-to-server tracking

Tracking and growth

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the…

Dario Villi|
June 24, 2025 |
9 min read

cookieless future

Tracking and growth

Cookieless future: What it is and what to expect

If you visit a website, chances are a familiar pop-up message greets you right away: “By using our site,…

Marialuisa Aldeghi|
June 20, 2025 |
8 min read

Top Articles
from the Blog

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart…

Britney Steele|
June 18, 2026 |
11 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
June 16, 2026 |
16 min read

The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement depends on your use case for free, nonprofit, SMS, automation-heavy,…

Elena Mazaheri|
June 12, 2026 |
8 min read

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let users submit their info without leaving Facebook. Facebook doesn’t notify you automatically and you have to set that up yourself. Without a notification system, your team could…

Marco Cirillo|
June 10, 2026 |
14 min read

how to advertise your travel agency

How to advertise your travel agency online

TL;DR Most travel agencies lose bookings because potential clients can’t find them online, and not because their offers are bad. Social media lead generation ads on Facebook, Instagram, and TikTok are…

Elena Mazaheri|
June 08, 2026 |
6 min read