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google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight with one objective, clear message,…

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6 Examples of SMART Chatbot to Improve Your Customer Services

Artificial intelligence is a field that has been constantly expanding to cover a variety of different uses. From phone…

How to avoid spam filters and make sure you end up in gmail primary inbox

If you’re trying to market your business by email, the last thing you want is for an email provider,…

How to use Google Data Studio for SEO

Google Data Studio is a part of the Analytics suite. According to Google “Google data studio turns your data…

SEO for Small Business: What is link building & How to do it RIGHT

Link building is an important part of SEO. If you want your business website to rank high on the…

How Woodpecker uses inbound + outbound to maximize their lead generation

When looking for a way to boost lead gen at your company, it seems that you have a limited…

Lead Generation Tips from a Quora Addict

When we first heard about Quora we couldn’t possibly imagine the impact it was going to have on our…

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from the Blog

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…