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Tools and Integrations

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on the channels that actually generate…

Marialuisa Aldeghi

Marialuisa Aldeghi |
7 min read

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Latest

google ads

Tracking and growth

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place…

Hephzy Asaolu|
July 30, 2025 |
9 min read

typeform integrations

Tools and Integrations

Typeform integrations to boost lead generation

Forms are one of the most important touchpoints between a brand and its audience. Why brands use them can…

Charlotte Odwyer|
July 29, 2025 |
7 min read

Tracking and growth

How to automate your email marketing workflow

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software…

Elena Mazaheri|
July 28, 2025 |
7 min read

The best linkedin crm integrations

Tools and Integrations

Best LinkedIn CRM integrations for your ad campaigns

LinkedIn initially started as a networking website for professionals. However, it’s now used to promote businesses, share industry thought…

Mark Cirillo|
July 25, 2025 |
8 min read

crm retargeting

Tracking and growth

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to…

Mark Cirillo|
July 23, 2025 |
6 min read

Lead acquisition

How to use TikTok for real estate: Strategies & more

If you work as a real estate agent, you’ve almost certainly heard about how using TikTok for real estate…

Ana Gotter|
July 22, 2025 |
6 min read

Top Articles
from the Blog

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read