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facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about tribal loyalties? Or does it mainly…

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The ultimate guide to automotive CRMs

The complete guide to automotive CRM in 2025

An automotive CRM is different from just any customer management software. It’s a must-have tool for any business in…

Cookieless advertising

What is cookieless advertising? Solutions and best practices

Since Google revealed in 2020 that it would phase out third-party cookies, the ad industry has been testing and…

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are effective for generating leads. They let advertisers collect leads directly on the platform with…

google ads strategy for lead generation

How to create a Google Ads strategy for lead generation

A strong Google Ads strategy is key to generating high-quality leads and fueling business growth. However, getting the most out…

AI lead generation

How to use AI for lead generation

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Absolutely. Using…

CRM retargeting

What is a CRM Integration? Definition & Strategies

Before automation was so readily available, most companies manually moved their data from singular or multiple applications to their…

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from the Blog

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about…

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is that it’s easier than you might think.  With a few key…

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and digital channels like Facebook will bring the best returns next…

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All…

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy.  Whether you want to…