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Lead acquisition

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration forms to collect attendee leads…

Elena Mazaheri

Elena Mazaheri |
12 min read

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Latest

Youtube lead ads

Lead acquisition

YouTube lead ads: A complete guide

YouTube lead ads work because they combine three things that rarely show up together: massive attention, rich storytelling, and…

Elena Mazaheri|
August 26, 2025 |
4 min read

Google lead quality

Lead acquisition

How to improve your Google Ads lead quality in 2025

Pass every optimization you’re planning through this filter: Will this improve the percentage of leads that become revenue? When the…

Elena Mazaheri|
August 25, 2025 |
4 min read

Nurturing and conversion

How to find your LinkedIn target audience: The complete guide

Navigating the vast virtual networking landscape of LinkedIn is complex, to say the least. Your target audience is out…

Andrew Bailey|
August 22, 2025 |
5 min read

tips for selling on Facebook Marketplace

Tracking and growth

10 Actionable tips for selling on Facebook Marketplace as a business

For those running a small or mid-sized business, Marketplace can be a steady source of revenue and a strong…

Elena Mazaheri|
August 20, 2025 |
4 min read

Nurturing and conversion

Top 11 TikTok content ideas for businesses 

Is TikTok getting your attention? You are not alone! TikTok is a particular hit with younger audiences, so if you…

Lizzie Davey|
August 19, 2025 |
6 min read

facebook marketplace ads

Nurturing and conversion

Facebook Marketplace ads: How to advertise on Facebook Marketplace

Marketplace users are browsing with their wallet half-open, so clicks convert better than an average news feed ad. Besides that,…

Elena Mazaheri|
August 14, 2025 |
6 min read

Top Articles
from the Blog

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read

Marketing automation integration

Marketing automation integration: A guide to connecting your martech stack

TL;DR Marketing automation integration connects your tools so data flows automatically between your CRM, ad platforms, email, and social channels. The highest-impact integration use cases are CRM-to-ads (audience sync), lead sync…

Elena Mazaheri|
May 13, 2026 |
5 min read

The complete guide to Facebook Marketplace for your business

TL;DR Facebook Marketplace helps businesses sell physical products locally or via shipping. Listings are usually free, but shipped orders have Meta selling fees. Sellers must follow Meta’s product, category, and eligibility rules. Good…

Mark Cirillo|
May 11, 2026 |
15 min read

Retargeting automation

Retargeting automation: How to re-engage leads at scale

Most visitors do not convert the first time they land on your website. They browse a product, compare your offer, abandon a form, leave a cart, or download a…

Elena Mazaheri|
May 07, 2026 |
7 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we’ll explain how Google…

Mark Cirillo|
May 05, 2026 |
14 min read