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The Best Google Ad Extension Examples to Improve CTR

TL;DR Ad extensions (Google now calls them “assets”) add extra info to your search ads, like links, phone numbers, or forms. They’re free to add and can lift your CTR by 10 to 20 percent, depending…

Elena Mazaheri

Elena Mazaheri |
6 min read

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Latest

Tracking and growth

How to set up a LinkedIn Insight Tag

One of the most powerful tools available to boost your LinkedIn marketing campaigns is the LinkedIn Insight Tag, also…

Andrew Bailey|
September 24, 2025 |
5 min read

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target…

Hephzy Asaolu|
September 22, 2025 |
11 min read

Facebook ads vs Pinterest ads

Tools and Integrations

Facebook ads vs. Pinterest ads: An in-depth comparison

Choosing between Facebook ads and Pinterest ads? First, ask yourself if that’s a necessary choice.  Not that one is better…

Elena Mazaheri|
September 19, 2025 |
4 min read

Tools and Integrations

Enterprise marketing automation platforms

Marketing automation is the pillar of modern marketing, and is especially important for the oversight of end-to-end internal workflows…

Elena Mazaheri|
September 18, 2025 |
9 min read

Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or…

Lizzie Davey|
September 17, 2025 |
7 min read

CRM for marketing agency

Tools and Integrations

Best CRM for marketing agencies in 2026

Without a proper CRM for marketing agency ops, you cannot meet client expectations, privacy rules, and AI-fueled personalization.  High-performing agencies…

Elena Mazaheri|
September 15, 2025 |
4 min read

Top Articles
from the Blog

The Best Google Ad Extension Examples to Improve CTR

TL;DR Ad extensions (Google now calls them “assets”) add extra info to your search ads, like links, phone numbers, or forms. They’re free to add and can lift your CTR by…

Elena Mazaheri|
August 21, 2026 |
6 min read

How to connect Facebook Lead Ads and Vinsolutions - preview

Create a VinSolutions CRM-Facebook Integration via LeadsBridge

TL;DR VinSolutions CRM helps car dealers manage leads, track customer behavior, and run targeted campaigns Facebook Lead Ads lets buyers submit their info without leaving Facebook LeadsBridge connects the two, so leads…

Charlotte Odwyer|
August 19, 2026 |
8 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

TL;DR Posting is free and organic; boosting is paid, wider reach, plus ad reporting. Fix photos, title keywords, category and price before spending a cent. Boost from Your Listings: pick objective, audience,…

Elena Mazaheri|
August 17, 2026 |
6 min read

HubSpot vs. Marketo: Which one should you use?

TL;DR HubSpot is easier to get running and a solid fit if your marketing and sales teams want one shared platform without a long implementation process.  Marketo (now Adobe Marketo Engage)…

Elena Mazaheri|
August 15, 2026 |
7 min read

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook leads to WhatsApp via the official API, Click-to-WhatsApp ads, or…

Elena Mazaheri|
August 12, 2026 |
6 min read