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Lead acquisition

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let people sign up without leaving Facebook. Meta shows new leads in its Leads Center. But it won’t email you the second they come in. Slow follow-up kills deals. Most teams take hours.…

Marco Cirillo

Marco Cirillo |
15 min read

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Latest

facebook ads vs youtube ads

Tools and Integrations

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying…

Elena Mazaheri|
November 06, 2025 |
4 min read

Facebook Ads For Contractors

Nurturing and conversion

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is…

Elena Mazaheri|
November 05, 2025 |
7 min read

How to run Facebook ads for digital marketing agencies

Nurturing and conversion

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and…

Elena Mazaheri|
November 04, 2025 |
6 min read

Lead acquisition

How to collect high-quality student leads with lead generation ads

Looking for ready-to-subscribe student leads?  Generating leads in higher education is all about getting prospective students interested in your institution.  However,…

Dario Villi|
October 28, 2025 |
8 min read

Facebook Ads Funnel

Nurturing and conversion

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However,…

Elena Mazaheri|
October 27, 2025 |
11 min read

Tracking and growth

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign…

Elena Mazaheri|
October 24, 2025 |
10 min read

Top Articles
from the Blog

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let people sign up without leaving Facebook. Meta shows new leads in its Leads Center. But it won’t email you the second they come in. Slow follow-up kills…

Marco Cirillo|
November 11, 2026 |
15 min read

CRM tools for small businesses

10 best CRM solutions for small businesses to grow sales

TL;DR A CRM keeps every contact, deal and follow-up in one place, so leads stop slipping through the cracks. If on a budget, HubSpot, Zoho CRM, Freshsales and Capsule all have…

Elena Mazaheri|
November 09, 2026 |
11 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2027 edition)

TL;DR Posting is free and organic; boosting is paid, wider reach, plus ad reporting. Fix photos, title keywords, category and price before spending a cent. Boost from Your Listings: pick objective, audience,…

Elena Mazaheri|
November 05, 2026 |
8 min read

Best workflow management software

The 10 best workflow management software for teams

TL;DR Workflow management software helps you map workflows, assign each step to the right person, and automate the handoffs and approvals in between. For visual team workflows, look at monday.com, Asana…

Elena Mazaheri|
November 03, 2026 |
10 min read

tiktok lead generation

How to master TikTok Lead Generation Ads & get more leads

TL;DR TikTok Lead Generation ads let people send you their contact info without leaving the app. They tap your ad, fill out a short form, often with some fields already…

Marialuisa Aldeghi|
October 30, 2026 |
16 min read