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Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…