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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
19 min read

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Linkedin Conversion API

Tracking and growth

A guide to LinkedIn conversions API with LeadsBridge

Imagine launching a LinkedIn ad campaign and knowing exactly which actions—whether a form submission, a purchase, or a phone…

Marialuisa Aldeghi|
April 17, 2025 |
4 min read

lead scoring examples

Tracking and growth

5 lead scoring examples for better lead management

Managing leads effectively is key to driving conversions and increasing revenue. By scoring leads based on their level of…

Marialuisa Aldeghi|
April 15, 2025 |
4 min read

Nurturing and conversion

Facebook lead ads: How to follow up with Facebook leads

Meta makes it easy for businesses to generate leads through its lead ads tool. The average click-to-lead conversion rate…

Mark Cirillo|
April 11, 2025 |
14 min read

make vs zapier

Tools and Integrations

Make vs. Zapier (and why LeadsBridge is a better alternative)

When it comes to marketing automation and streamlining workflows, having the right tool can be a game-changer – no…

Marialuisa Aldeghi|
April 10, 2025 |
5 min read

Tools and Integrations

How to use Google Sheets as a CRM

Google Sheets is an easy-to-use online spreadsheet tool that can also work as a customer relationship management (CRM) system.…

Elena Mazaheri|
April 09, 2025 |
8 min read

Tracking and growth

Do Google Ads work for small businesses?

If you’re running a small business, chances are you’ve asked yourself: “Do Google Ads work?” It’s a fair question—especially…

Andrew Bailey|
April 08, 2025 |
4 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
May 26, 2026 |
19 min read

How to grow your email list

How to grow your email list: Top 5 strategies

TL;DR Organic list growth through lead magnets, exit-intent popups, and content upgrades consistently outperforms passive signup forms. Social media grows your list when bio links and lead-capture posts are tied to…

Elena Mazaheri|
May 25, 2026 |
7 min read

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta Lead Ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
May 22, 2026 |
7 min read

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
7 min read

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read