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Lead acquisition

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration forms to collect attendee leads…

Elena Mazaheri

Elena Mazaheri |
12 min read

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Latest

Nurturing and conversion

Facebook lead ads: How to follow up with Facebook leads

Meta makes it easy for businesses to generate leads through its lead ads tool. The average click-to-lead conversion rate…

Mark Cirillo|
April 11, 2025 |
14 min read

make vs zapier

Tools and Integrations

Make vs. Zapier (and why LeadsBridge is a better alternative)

When it comes to marketing automation and streamlining workflows, having the right tool can be a game-changer – no…

Marialuisa Aldeghi|
April 10, 2025 |
5 min read

Tools and Integrations

How to use Google Sheets as a CRM

Google Sheets is an easy-to-use online spreadsheet tool that can also work as a customer relationship management (CRM) system.…

Elena Mazaheri|
April 09, 2025 |
8 min read

Tracking and growth

Do Google Ads work for small businesses?

If you’re running a small business, chances are you’ve asked yourself: “Do Google Ads work?” It’s a fair question—especially…

Andrew Bailey|
April 08, 2025 |
4 min read

Lead acquisition

TikTok for small business: The complete guide

Establishing your small business is no easy feat in today’s marketplace. With an ecosystem of entrepreneurs and companies vying…

Mark Cirillo|
April 07, 2025 |
10 min read

lead management automation

Tracking and growth

How to enhance lead management automation with LeadsBridge

Marketing teams today are under pressure to move faster and do more with less. A smart place to start?…

Marialuisa Aldeghi|
April 03, 2025 |
4 min read

Top Articles
from the Blog

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read

Marketing automation integration

Marketing automation integration: A guide to connecting your martech stack

TL;DR Marketing automation integration connects your tools so data flows automatically between your CRM, ad platforms, email, and social channels. The highest-impact integration use cases are CRM-to-ads (audience sync), lead sync…

Elena Mazaheri|
May 13, 2026 |
5 min read

The complete guide to Facebook Marketplace for your business

TL;DR Facebook Marketplace helps businesses sell physical products locally or via shipping. Listings are usually free, but shipped orders have Meta selling fees. Sellers must follow Meta’s product, category, and eligibility rules. Good…

Mark Cirillo|
May 11, 2026 |
15 min read

Retargeting automation

Retargeting automation: How to re-engage leads at scale

Most visitors do not convert the first time they land on your website. They browse a product, compare your offer, abandon a form, leave a cart, or download a…

Elena Mazaheri|
May 07, 2026 |
7 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we’ll explain how Google…

Mark Cirillo|
May 05, 2026 |
14 min read