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Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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Latest

Nurturing and conversion

Anatomy of a Facebook ad: The step-by-step guide 

Meta offers so many great advertising features. That’s why it’s no surprise that small businesses and large corporations alike…

Ana Gotter|
November 18, 2024 |
9 min read

Meta Ad Campaigns

Lead acquisition

How to create effective Meta ad campaigns

Running ads across Meta technologies is an effective strategy for reaching your audience. But how can you make sure…

Elena Mazaheri|
November 13, 2024 |
7 min read

black-friday

Nurturing and conversion

Black Friday ecommerce: Everything you need to know

Black Friday e-commerce: Everything you need to know Black Friday is fast approaching, which means that discount enthusiasts have begun…

Zachary McDaniel|
November 12, 2024 |
11 min read

black friday facebook ads

Nurturing and conversion

The best Black Friday Facebook Ads strategies for 2024

Black Friday is one of the biggest shopping days of the year, and it’s a great opportunity for businesses…

Marialuisa Aldeghi|
November 07, 2024 |
6 min read

instagram lead ads

Lead acquisition

How to create & manage your Instagram Leads Ads

Whether you’re a small business owner or a marketing professional, Instagram Lead Ads can help you reach your goals…

Mark Cirillo|
November 06, 2024 |
11 min read

lead generation best practices

Lead acquisition

Complete guide to lead generation best practices

Lead generation is essential for any business, no matter the size. It is the most important aspect of a…

Hephzy Asaolu|
November 05, 2024 |
17 min read

Top Articles
from the Blog

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read