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Facebook business integrations

Tools and Integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the recent privacy updates and tighter…

Lizzie Davey

Lizzie Davey |
7 min read

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Latest

how to reduce advertising cost

Tracking and growth

How to reduce advertising costs on Facebook and Google Ads

In the dynamic world of digital marketing, the cost of advertising on platforms like Facebook and Google can quickly…

Marialuisa Aldeghi|
February 25, 2025 |
7 min read

Lead acquisition

How to run lead generation for financial advisors

The highly competitive financial landscape demands an effective lead generation strategy for any industry professional looking to expand their…

Andrew Bailey|
February 19, 2025 |
5 min read

automated lead generation

Lead acquisition

The ultimate guide to automated lead generation

In the fast-paced world of digital marketing, generating high-quality leads efficiently is more crucial than ever. Automated lead generation…

Marialuisa Aldeghi|
February 19, 2025 |
5 min read

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

Tracking and growth

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful…

Andrew Bailey|
February 05, 2025 |
6 min read

TikTok banned in Us

News and partnerships

Is TikTok banned in the US? The latest updates

TikTok has been a top choice for promoting affordable but high-impulse purchases. In addition to its extensive popularity among…

Elena Mazaheri|
February 03, 2025 |
4 min read

Top Articles
from the Blog

Facebook business integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the…

Lizzie Davey|
March 10, 2026 |
7 min read

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read