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Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion rates higher.  You pay for ads…

Mark Cirillo

Mark Cirillo |
16 min read

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Latest

Nurturing and conversion

Facebook lead ads: How to follow up with Facebook leads

Meta makes it easy for businesses to generate leads through its lead ads tool. The average click-to-lead conversion rate…

Mark Cirillo|
April 11, 2025 |
14 min read

make vs zapier

Tools and Integrations

Make vs. Zapier (and why LeadsBridge is a better alternative)

When it comes to marketing automation and streamlining workflows, having the right tool can be a game-changer – no…

Marialuisa Aldeghi|
April 10, 2025 |
5 min read

Tools and Integrations

How to use Google Sheets as a CRM

Google Sheets is an easy-to-use online spreadsheet tool that can also work as a customer relationship management (CRM) system.…

Elena Mazaheri|
April 09, 2025 |
8 min read

Tracking and growth

Do Google Ads work for small businesses?

If you’re running a small business, chances are you’ve asked yourself: “Do Google Ads work?” It’s a fair question—especially…

Andrew Bailey|
April 08, 2025 |
4 min read

Lead acquisition

TikTok for small business: The complete guide

Establishing your small business is no easy feat in today’s marketplace. With an ecosystem of entrepreneurs and companies vying…

Mark Cirillo|
April 07, 2025 |
10 min read

lead management automation

Tracking and growth

How to enhance lead management automation with LeadsBridge

Marketing teams today are under pressure to move faster and do more with less. A smart place to start?…

Marialuisa Aldeghi|
April 03, 2025 |
4 min read

Top Articles
from the Blog

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
June 16, 2026 |
16 min read

The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement depends on your use case for free, nonprofit, SMS, automation-heavy,…

Elena Mazaheri|
June 12, 2026 |
8 min read

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let users submit their info without leaving Facebook. Facebook doesn’t notify you automatically and you have to set that up yourself. Without a notification system, your team could…

Marco Cirillo|
June 10, 2026 |
14 min read

how to advertise your travel agency

How to advertise your travel agency online

TL;DR Most travel agencies lose bookings because potential clients can’t find them online, and not because their offers are bad. Social media lead generation ads on Facebook, Instagram, and TikTok are…

Elena Mazaheri|
June 08, 2026 |
6 min read

lead enrichment

How lead enrichment practices can elevate your strategies

TL;DR Lead enrichment adds missing data points to your prospect profiles so your team stops wasting calls on the wrong people The four core benefits: standardized data, clearer purchase intent, better…

Charlotte Odwyer|
June 04, 2026 |
12 min read