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How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager in a clean, deduplicated format.…

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How to run Facebook ads for digital marketing agencies

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2025. Agency owners believe that search engine optimization, content marketing, and…

Why use TikTok for advertising

Why use TikTok for advertising? A guide for businesses

TikTok has rapidly ascended to the ranks of the most popular social media platforms globally, boasting over 1 billion…

Roofing Facebook Ads

How to run roofing Facebook ads for effective lead generation

Roofing companies can use Facebook ads to generate leads. However, the competition on Facebook is intense. Whether it’s for…

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

How much should I spend on Facebook Ads? A guide for SMB

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

How to run Facebook Ads for higher education

How to run Facebook ads for higher education

Most schools around the world are now using online learning, and because of this, there’s a big increase in…

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from the Blog

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…