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Lead acquisition

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions and sales. Do you know how…

Mark Cirillo

Mark Cirillo |
13 min read

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Latest

fake leads from facebook ads

Lead acquisition

How to avoid fake leads from Facebook Ads

Fake leads drain your budget. But that’s not the only problem with bad lead data.  Sales reps then chase dead…

Elena Mazaheri|
August 08, 2025 |
4 min read

Best Facebook Lead Ads integrations

Tools and Integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet…

Mark Cirillo|
August 07, 2025 |
13 min read

Lead acquisition

Facebook lead generation for real estate: The complete guide

Facebook has become a game-changing platform for real estate professionals, offering unparalleled opportunities to connect with potential buyers and…

Andrew Bailey|
August 06, 2025 |
5 min read

Facebook ad rules

Tracking and growth

Understanding Facebook ad rules: A complete guide

When you know the rules, you cut wasted time, prevent delivery issues, and protect your ad accounts from flags…

Elena Mazaheri|
August 05, 2025 |
4 min read

google ads

Tracking and growth

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place…

Hephzy Asaolu|
July 30, 2025 |
9 min read

typeform integrations

Tools and Integrations

Typeform integrations to boost lead generation

Forms are one of the most important touchpoints between a brand and its audience. Why brands use them can…

Charlotte Odwyer|
July 29, 2025 |
7 min read

Top Articles
from the Blog

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Mark Cirillo|
August 29, 2025 |
13 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

Mark Cirillo|
August 28, 2025 |
12 min read

Google Discovery ads

Google Discovery ads: A guide for businesses

Google Discovery (now Demand Gen) has become synonymous with a bottom-funnel lead generation tool that performs outstandingly.  It lets you manufacture intent across Google Display Network (as of 2025), Discover,…

Elena Mazaheri|
August 27, 2025 |
6 min read

Youtube lead ads

YouTube lead ads: A complete guide

YouTube lead ads work because they combine three things that rarely show up together: massive attention, rich storytelling, and a form that’s right there when interest peaks. The engagement process…

Elena Mazaheri|
August 26, 2025 |
4 min read

Google lead quality

How to improve your Google Ads lead quality in 2025

Pass every optimization you’re planning through this filter: Will this improve the percentage of leads that become revenue? When the answer is consistently yes, you can be sure that budgets…

Elena Mazaheri|
August 25, 2025 |
4 min read