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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the tactics that were successful two…

Lizzie Davey

Lizzie Davey |
10 min read

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Latest

Tools and Integrations

How to create a HubSpot workflow: A complete guide

Most businesses share common workflows, such as maintaining a customer database, managing marketing campaigns, lead scoring, and running nurturing…

Mark Cirillo|
September 26, 2025 |
8 min read

Automative lead generation

Lead acquisition

14 Automotive lead generation ideas you can use right now

Leads are everything for car dealerships and auto shops. Without them, it’s impossible to sell any products or keep…

Lizzie Davey|
September 25, 2025 |
8 min read

Tracking and growth

How to set up a LinkedIn Insight Tag

One of the most powerful tools available to boost your LinkedIn marketing campaigns is the LinkedIn Insight Tag, also…

Andrew Bailey|
September 24, 2025 |
5 min read

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target…

Hephzy Asaolu|
September 22, 2025 |
11 min read

Facebook ads vs Pinterest ads

Tools and Integrations

Facebook ads vs. Pinterest ads: An in-depth comparison

Choosing between Facebook ads and Pinterest ads? First, ask yourself if that’s a necessary choice.  Not that one is better…

Elena Mazaheri|
September 19, 2025 |
4 min read

Tools and Integrations

Enterprise marketing automation platforms

Marketing automation is the pillar of modern marketing, and is especially important for the oversight of end-to-end internal workflows…

Elena Mazaheri|
September 18, 2025 |
8 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
October 21, 2025 |
10 min read

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
October 20, 2025 |
10 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
October 17, 2025 |
8 min read

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

Elena Mazaheri|
October 15, 2025 |
4 min read

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

Elena Mazaheri|
October 14, 2025 |
5 min read