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google ads

Tracking and growth

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place bids on specific keywords.  These bids then determine the placement of ads across various search results…

Hephzy Asaolu

Hephzy Asaolu |
9 min read

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Latest

Lead acquisition

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than…

Ana Gotter|
July 09, 2025 |
11 min read

Lead acquisition

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get…

Elena Mazaheri|
July 08, 2025 |
8 min read

facebook lead center

Tracking and growth

What is Facebook Leads Center? A comprehensive guide

Managing Facebook leads shouldn’t be manual, messy, or slow. But for many marketers, it still is. Facebook Leads Center…

Elena Mazaheri|
July 07, 2025 |
5 min read

benefits of facebook lead ads

Lead acquisition

The top 6 benefits of Facebook lead ads

Still losing leads to slow websites and long forms? You’re not alone.  Many mobile users abandon traditional lead forms before…

Elena Mazaheri|
July 04, 2025 |
3 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

Tracking and growth

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

Top Articles
from the Blog

Google ads

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place bids on specific keywords.  These bids then determine the placement of…

Hephzy Asaolu|
July 30, 2025 |
9 min read

Typeform integrations preview

Typeform integrations to boost lead generation

Forms are one of the most important touchpoints between a brand and its audience. Why brands use them can be as simple as collecting data from a newsletter signup,…

Charlotte Odwyer|
July 29, 2025 |
7 min read

How to automate your email marketing workflow

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software to send emails because it enables them to send personalized…

Elena Mazaheri|
July 28, 2025 |
7 min read

The best linkedin crm integrations

Best LinkedIn CRM integrations for your ad campaigns

LinkedIn initially started as a networking website for professionals. However, it’s now used to promote businesses, share industry thought leadership posts, and look for jobs. The platform continually adds new…

Mark Cirillo|
July 25, 2025 |
8 min read

crm retargeting

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to convert buyers into customers. CRM retargeting is a less popular practice,…

Mark Cirillo|
July 23, 2025 |
6 min read