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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the tactics that were successful two…

Lizzie Davey

Lizzie Davey |
11 min read

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Latest

Conversion Leads Optimization Facebook delivery option

Lead acquisition

A guide to Conversion leads optimization  on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy…

Ana Gotter|
November 21, 2024 |
10 min read

Meta instant forms: Examples & how to build them

Lead acquisition

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make things easier for a few good reasons. For…

Elena Mazaheri|
November 20, 2024 |
8 min read

Nurturing and conversion

Best ideas for Black Friday & Thanksgiving real estate marketing  

Why run real estate marketing campaigns this holiday season? There are several reasons why you should. But mainly because…

Mark Cirillo|
November 19, 2024 |
12 min read

Nurturing and conversion

Anatomy of a Facebook ad: The step-by-step guide 

Meta offers so many great advertising features. That’s why it’s no surprise that small businesses and large corporations alike…

Ana Gotter|
November 18, 2024 |
9 min read

Tools and Integrations

Salesforce® Facebook integrations: Everything you need to know

With billions of monthly active users, Meta is the most popular online social network worldwide. Salesforce® has over thousands…

Hephzy Asaolu|
November 15, 2024 |
13 min read

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences.…

Hephzy Asaolu|
November 14, 2024 |
16 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
December 24, 2024 |
11 min read

How to build a re-engagement campaign

How to build a re-engagement campaign for lost sales leads

Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing them ride off into the sunset without making a purchase.…

Mark Cirillo|
December 23, 2024 |
6 min read

12 best presentation apps for 2025

Successful pitching requires more than just having good ideas and knowing your facts; it also depends on a well-executed pitch deck. Today’s business sphere demands crafting a strong pitch…

Mark Cirillo|
December 20, 2024 |
16 min read

Lead generation for digital marketing agencies: Nine tactics you need to use

Digital marketing agencies are the creative powerhouses behind the successful advertising efforts of many companies across the globe. With a carefully curated and skillful team, these firms ideate and…

Ana Gotter|
December 19, 2024 |
20 min read

snap pixel

How to set up the Snap Pixel: A step-by-step guide

Are you looking to optimize your Snapchat ad campaigns and drive better results? Look no further than Snap Pixel, a powerful tool that can help you track, measure, and…

Marialuisa Aldeghi|
December 18, 2024 |
5 min read