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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight with one objective, clear message,…

Lizzie Davey

Lizzie Davey |
16 min read

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Latest

How to send Facebook leads to Whatsapp

Lead acquisition

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook…

Elena Mazaheri|
August 12, 2026 |
6 min read

ActiveCampaign vs Mailchimp

Uncategorized

ActiveCampaign vs. Mailchimp: Which one is right for you?

TL;DR Mailchimp is easier to learn and cheaper for basic email marketing and comes with a free plan and works…

Elena Mazaheri|
August 11, 2026 |
5 min read

Lead acquisition

The complete guide to TikTok advertising (with examples)

TL;DR TikTok ads work best when you want attention, engagement, and discovery fast. The platform gives you several formats, each built…

Hephzy Asaolu|
August 06, 2026 |
20 min read

Pipedrive crm alternatives

Tools and Integrations

5 Pipedrive alternatives by use case

TL;DR Best Pipedrive alternative for SMBs: Zoho CRM, a huge feature set for a low price, plus a whole business…

Elena Mazaheri|
August 05, 2026 |
8 min read

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

Lead acquisition

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices:…

Mark Cirillo|
July 28, 2026 |
15 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…

Elena Mazaheri|
September 10, 2026 |
6 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead…

Mark Cirillo|
September 08, 2026 |
14 min read