Lead Gen Blog

By Mark Cirillo | Facebook Ads tips | 3 Comments | 27th March 2020

With over 2.41 billion monthly active users across the countries of the world, Facebook has one of the largest audiences in the social media network space and a robust advertising platform to match. Facebook Lead Ads is a product rolled out a few years ago to help advertisers capitalize on its massive audience to get […]

By Dario Villi | Guides | No Comments | 23rd March 2020

As competition in the higher education sector increases year by year, one challenge of private universities and educational institutions today is recruiting new undergraduates to join their courses.  Students today have access to a broad portfolio of options to pursue their dream education, and at the same time, they feel an increasing pressure to identify […]

By Hephzy Asaolu | Guides | No Comments | 16th March 2020

The European Union’s General Data Protection Regulation (GDPR) is new legislation that is designed to protect the data of EU citizens. GDPR implementation affects every single organization and business that interacts with an EU resident, regardless of where they may be. If you’re a company in the United States that deals with EU residents, then […]

By Hephzy Asaolu | Guides | No Comments | 13th March 2020

Remarketing is targeting potential and existing customers who may be interested in your offer because they already know your brand through websites, emails, offline, social media and phone with the right ads. Remarketing is a strategy every business needs to employ. This is why 68% of agencies and 49% of brands are reallocating their budgets […]

By Hephzy Asaolu | Tools review | No Comments | 9th March 2020

ClickFunnels was founded in 2014 by Russel Brunson and Todd Dickerson and has experienced exponential growth in just a few years. Currently, ClickFunnels has over 100,557 customers across the world. The great innovation of ClickFunnels consists in having created a platform that helps users to design advanced sales funnels for selling services and products without […]

By Dario Villi | Tools review | No Comments | 6th March 2020

Marketing automation is on the rise: the digital transformation of the market in the last 10 years has resulted in the production of thousands of software solutions to tackle different operational challenges that companies face nowadays.  The adoption and usage of marketing automation are growing fast, with 68% of marketers saying that their businesses use […]

By Hephzy Asaolu | Facebook Ads tips | No Comments | 3rd March 2020

Facebook has 86 percent of marketers using the platform for advertising. The massive number of advertisers is because Facebook regularly creates great advertising products to help companies get better results on its platform. One of these products is Facebook Dynamic Ads, a tool that helps take Facebook remarketing one step further by giving the ability […]

By Dario Villi | Guides | No Comments | 26th February 2020

If you are a seasoned marketer, there is a high probability you use Facebook Ads to grow your business. To keep advertising safely on Facebook, you need to know all about GDPR and Facebook. Sure you are wondering what GDPR and Facebook have in common. Before we delve into that, let’s look at the meaning […]

By Hephzy Asaolu | Guides | No Comments | 19th December 2019

An estimated 81% of shoppers carry out online research before making purchases and 90% of retail purchases in the U.S. happen offline. However, only 10% of shoppers finalizes the purchase online after researching a product.  To corroborate this fact, The ROBO economy (Research Online, Buy Offline) revealed that 82% of smartphone users consult their phones […]

By Hephzy Asaolu | Tools review | No Comments | 11th December 2019

NetSuite and Salesforce are some of the most popular providers of cloud-based software today. Salesforce dominates the CRM market worldwide with a 30.27% market share in 2019. NetSuite is one of the top 10 ERP systems and its CRM has a market share of 0.94%. Therefore, when marketers are searching for new ERP or CRM […]

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