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Meta ads strategy

Nurturing and conversion

How to build a successful Meta ads strategy in 2025

If you want to get the best results from Facebook ads in 2025, you need to stay up to date. This doesn’t mean following the latest trends or dances. It’s about paying attention to…

Elena Mazaheri

Elena Mazaheri |
7 min read

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Latest

Tools and Integrations

The 9 Highest-Recommended Magento Extensions and Integrations for Business Growth

Magento is one of the most popular e-commerce platforms online. It ranks 2nd in the list of the most…

Hephzy Asaolu|
June 04, 2020 |
13 min read

Nurturing and conversion

The Complete Guide to Instagram Shopping Tags

Instagram is a platform that people use to discover new people and places, but also products. In fact, 36%…

Dario Villi|
June 01, 2020 |
5 min read

Tracking and growth

CCPA Compliant: How To Stay Compliant With California’s Privacy Legislation

The California Consumer Privacy Act has been in the pipeline for years now. After a lengthy drafting process, the…

Sam Bocetta|
May 20, 2020 |
6 min read

Nurturing and conversion

Omnichannel retail: 3 ways retailers can embrace the new consumer path to shopping

With online sales growing stronger by the year, the future of retail is changing fast: according to recent research…

Dario Villi|
May 13, 2020 |
5 min read

Nurturing and conversion

Google Ads optimization strategies to drive high-quality leads

Lead generation is an essential activity for businesses in order to find and engage users interested in a product…

Dario Villi|
May 05, 2020 |
6 min read

Tracking and growth

Facebook Standard Events: The Up-to-date Guide

Facebook Standard Events are a set of codes that are placed on specific pages on a website. The feature allows users…

Hephzy Asaolu|
April 11, 2020 |
7 min read

Top Articles
from the Blog

Meta ads strategy

How to build a successful Meta ads strategy in 2025

If you want to get the best results from Facebook ads in 2025, you need to stay up to date. This doesn’t mean following the latest trends or dances.…

Elena Mazaheri|
November 27, 2024 |
7 min read

B2B ads strategies

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B ads help companies target decision-makers, generate leads, and ultimately drive…

Andrew Bailey|
November 26, 2024 |
3 min read

Facebook Ads Audit

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if your campaigns are really working? Accessing your Facebook ads audit can…

Elena Mazaheri|
November 25, 2024 |
6 min read

Facebook Ads Automation

The complete guide to Facebook ads automation

Without a doubt, Facebook marketing is a worthy investment. It gives you ads that reach the right people, ensures more people see your content, and helps you get more…

Elena Mazaheri|
November 22, 2024 |
8 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization  on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy to collect lead info right in the app, without users…

Ana Gotter|
November 21, 2024 |
10 min read