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Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party data, which is information you…

Ana Gotter

Ana Gotter |
8 min read

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paid advertising funnel

Nurturing and conversion

A complete guide to paid advertising funnels

The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few…

Ana Gotter|
July 20, 2022 |
5 min read

Nurturing and conversion

The Complete Guide to Facebook Offline Conversions (with tutorial)

In 2020, a study revealed that an estimated 81% of shoppers carry out online research before making purchases, and…

Hephzy Asaolu|
July 01, 2022 |
8 min read

Lead acquisition

24 Exceptional Real Estate Lead Generation Ideas (with examples)

Leads are the lifeline of real estate businesses. This is why 60% of real agents search for leads daily.…

Mark Cirillo|
June 27, 2022 |
18 min read

Lead acquisition

How to set up LinkedIn Lead Gen Forms & Pardot integration through LeadsBridge 

LinkedIn Lead Gen Forms offer a robust medium for any advertiser targeting the B2B market. Through this feature, the…

Elena Mazaheri|
June 22, 2022 |
3 min read

Tools and Integrations

How to create your first LinkedIn advertising account: A step-by-step guide

So you have decided to launch your first LinkedIn Ad, and you wonder how to create a LinkedIn advertising…

Elena Mazaheri|
May 20, 2022 |
9 min read

Nurturing and conversion

The Complete Guide to Email Nurturing for Businesses

You’ve been working hard to build an email list, and you’ve got a solid list of names and email…

Ana Gotter|
May 18, 2022 |
8 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

A Marketplace listing is your sales post on Facebook that shows the item’s photos, title, price, and details. To boost your Facebook Marketplace ads, you can use bright photos, clear…

Elena Mazaheri|
February 20, 2026 |
5 min read

How to get car buyers from automotive Facebook lead generation ads

Running automotive Facebook lead generation ads doesn’t mean getting ready-to-buy people on demand.  Far from it.  Facebook can generate a ton of leads fast, but turning them into actual car buyers…

Elena Mazaheri|
February 18, 2026 |
6 min read

Get inspired by these 26 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? High-performing Facebook lead ads have a few things in common. The best ones make one clear promise…

Hephzy Asaolu|
February 16, 2026 |
13 min read