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Lead acquisition

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make videos in different genres, such as dance and comedy.  Whether you want to sell more of your products or services or drive targeted…

Hephzy Asaolu

Hephzy Asaolu |
18 min read

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Latest

Nurturing and conversion

What conversion optimization looks like in every step of the funnel

In the world of marketing and sales, it’s no secret that conversions are king. Conversion optimization is a key…

Zachary McDaniel|
November 19, 2020 |
6 min read

Tracking and growth

How much do Instagram Ads cost? A complete guide to optimize your ad spend

As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the…

Dario Villi|
November 16, 2020 |
14 min read

Nurturing and conversion

Tips to decrease your eCommerce cart abandonment

Cart abandonment is a sad fact of life for eCommerce retailers, especially when U.S. retailers spend approximately $28.23 billion…

Luke Ramassa|
October 26, 2020 |
9 min read

Lead acquisition

LinkedIn for Real Estate: How useful is a good Page to generate Leads?

LinkedIn is a professional social media network. It’s designed for use by all types of professionals and businesses, with…

Mark Cirillo|
October 19, 2020 |
7 min read

Tracking and growth

How to Not Get Sued: Data Privacy Laws Explained

Businesses need consumer information to advertise their services, communicate with prospects, deliver their products, and get proper feedback. But…

Zachary McDaniel|
October 13, 2020 |
7 min read

Nurturing and conversion

Tips for writing effective emails to your sales prospects

Let’s say you’ve gotten a fresh batch of warm leads from Facebook Lead Ads and just imported them into…

Sandra Wilk|
October 12, 2020 |
5 min read

Top Articles
from the Blog

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make videos in different genres, such as dance and comedy.  Whether you want to sell more of your products…

Hephzy Asaolu|
April 28, 2026 |
18 min read

Custom integration

Custom integrations: When to use them?

How many tools does your team use? Probably something between five and ten tools. They all play important roles in your workflows, but they don’t always work well together. Native…

Elena Mazaheri|
April 23, 2026 |
5 min read

15 Best presentation apps and 9 AI tools for 2026

Choosing a good presentation app will probably make your slides look better. But it should do more than that. Different tools are built for different jobs. Whether you need…

Mark Cirillo|
April 21, 2026 |
24 min read

Lead generation for digital marketing agencies

Did you know that many digital marketing agencies struggle more to get their own clients than to get clients’ results? Agencies are the creative engine behind huge ad campaigns, running…

Marco Cirillo|
April 17, 2026 |
17 min read

B2B lead generation funnel

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where…

Elena Mazaheri|
April 15, 2026 |
8 min read