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The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your inbox, analytics, listening and approvals…

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The basics of dynamic Retargeting with Criteo

As a business, retargeting is pretty vital to the success of your marketing strategy. After all, according to a…

Facebook Shop: How to set up a Facebook store

Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending…

The 9 Highest-Recommended Magento Extensions and Integrations for Business Growth

Magento is one of the most popular e-commerce platforms online. It ranks 2nd in the list of the most…

The Complete Guide to Instagram Shopping Tags

Instagram is a platform that people use to discover new people and places, but also products. In fact, 36%…

CCPA Compliant: How To Stay Compliant With California’s Privacy Legislation

The California Consumer Privacy Act has been in the pipeline for years now. After a lengthy drafting process, the…

Omnichannel retail: 3 ways retailers can embrace the new consumer path to shopping

With online sales growing stronger by the year, the future of retail is changing fast: according to recent research…

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from the Blog

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…