Email marketing is a must for your car dealership business if you want to generate car sales leads. A survey by Ascend2 revealed that email marketing is the most effective online tactic used for lead generation.
But…
Generating car sales leads is one thing, nurturing them until they convert to customers is another. This is where you need car sales follow up emails. The truth is, it takes a lot of contact through car sales follow up emails before you can convince your car sales lead to walk into your auto-shop for a test drive.
Why do you need car sales follow up emails?
The truth is, not every one that visits your online auto-shop will buy immediately. According to Salesfolk, 80% of deals need at least five touches to close it. Therefore, your car sales follow up email is a continuous conversation.
Car sales follow up email will help you build relationships with your prospects by nurturing them with relevant information.
As you build relationships, it will help your prospects to trust you more and they will want to do business with you, thus increasing your sales and revenue.
Now you know the reasons you need to send car sales follow up emails to your customers and prospects, what kind of car sales follow up email do you send?
Types of car sales follow up emails
There is a need for you to be purpose driven when you think of using car sales follow up emails to convert your prospects into customers. There are five major types of car sales follow up emails and they are:
1.Request for information
You can send car sales follow up email to offer information to prospects who demanded it. For instance, a car sales lead might want to know more information about a particular brand of a car in your car dealership shop.
2.Request for a Meeting
The request for a meeting car sales follow up email is sent when you want your prospects to come and inspect or test drive a car. You can also use the meeting to give a pitch on the features and benefits of the brand of car the prospects want.
3.Thank you
A thank you car sales follow up email is required when a customer makes a purchase. You want to thank them for doing business with your dealership.
4.Reminders on Maintenance
This is the car sales follow up email you send when your car sales lead has become a customer. You can send it to them to remind them about the periodic maintenance of the car such as the oil changes.
Now you know the car sales follow up emails you need to send to your prospects and customers, how do you create the car sales follow up email message that will generate results?
5 Car sales follow up email content tips
1.Car sales follow up emails: Use an attractive subject line
The title of your car sales follow up emails matters a lot. According to a study, 47% of email recipients open email based on the subject line alone. 18.7% decrease in open rates when the word ‘newsletters’ is used in subject lines and 8% emails with no subject all together were opened 8% more than those with a subject line.
With this statistics, you want to make sure that the subject line of your car sales follow up email is very attractive.
Your car sales follow up email subject line should be personal and relevant. This will make it easy for you to build trust in your prospects and customers.
Personalized car sales follow up email receives more open and clicks than car sales follow up emails that are not personalized.
For instance, starting it with “Your” can be very effective.
Besides personalization, car sales follow up email subject line must also be relevant to your customers and prospects.
For instance, if a customer asked to know more about a Chevy Tahoe LTZ, your car sales follow up email subject line can be “More information on your Chevy Tahoe LTZ“
2.Car sales follow up email: Use effective email openers
An effective Car sales follow up email opener is very important. It will help your recipient to remember you. Most often than not, it is easy to forget people. Depending on the car sales follow up email you are sending, your email opener can be:
∙ My name is John, and I am a sales rep at Allisgood dealership. Thanks for asking for more information on the Chevy Tahoe LTZ.
∙ This is John from Alliswell dealership, you test drove [car brand] in our shop last week and I wanted to know if you like the experience.
3.Car sales follow up email: Make your message Friendly
After the email opener, the next thing should be the message of the car sales follow up email. It should be short and the tone friendly. You will tell the recipient the purpose of your email. For example, if you want to send a car sales follow up email to a prospect who requested for information on a particular car brand, you can write it like this:
Hi Joe,
My name is John, and I am a sales rep at Allisgood car dealership. Thanks for asking for more information on the Chevy Tahoe LTZ.
I am here to answer questions. I would be happy to explain more about the awesome features of the Chevy Tahoe LTZ.
You know what?
We can arrange a test drive for you.
4.Car sales follow up email: Add an effective Call to actions
An effective car sales follow up email must have a call to action. A call to action can be your contact details such as email and phone number for them to call if they have questions. It can be a link to a resource such as specific pages on your website with relevant information, white paper, social media network links and videos that will help them make an informed decision.
Let’s add a call to action to the car sales follow up email message we created above.
Hi Joe,
My name is John, and I am a sales rep at Allisgood car dealership. Thanks for asking for more information on the Chevy Tahoe LTZ.
I am here to answer questions. I would be happy to explain more about the awesome features of the Chevy Tahoe LTZ.
You know what?
We can arrange a test drive for you.
You can reach me on phone or email via (email and phone number).
To watch Chevy Tahoe LTZ in action, click here for a detailed video.
Best regards.
(Name).
5.Car sales follow up email: Schedule your emails
Scheduling your car sales follow up email makes your email very effective. This includes sending the emails on the best days and times when your prospect or customers will see and respond to it. According to a research carried out by HubSpot, the best days to send follow up emails are Monday, Tuesday and Wednesday.
Apart from the days of the week to send car sales follow up email, you also need to know the right time to send it. Customer.io discovered that emails are opened more at the later part of the day from 8 pm to 12 pm or 4 pm to 8 pm.
Now, you will want to know when to follow up.
This will help you avoid bombarding your prospects and customers with too many emails.
Below is a sample of the sequence you can follow to send the car sales follow up email.
∙ 1st follow up should be within the first 24 hours.
∙ 2nd follow up should be the next 3 days.
∙ 3rd follow up should be within 1 -2 weeks.
However, make sure that the content of the car sales follow up email is not the same as the first one.
Conclusion
Above are five car sales follow up email content tips you can use for your car dealership business. It is time to turn those car sales leads into customers discover our Email to CRM Integrated Software!
