The goal of every Google AdWords advertiser is to maximise their ROI by increasing conversion rate and reducing the cost per conversion. However, most advertisers are not achieving these goals. Most of them create poorly managed PPC campaign that cost them more money than it brings in. If this has been your experience, you don’t have to worry because in this article Google AdWords will be explained and you will learn Google AdWords tips and tricks that will help you maximise your ROI.
Google AdWords explained:
Google AdWords is the advertising platform where Google makes money from clicks. It involves bidding on specific keywords in order for ads to show up in Google’s search results. Advertisers pay for clicks from the ads to their website or landing pages.
Below are five Google AdWords tips and tricks that will help you maximise your ROI.
Google AdWords tips 1: Don’t use only broad match keywords
The first Google AdWords tip you will learn here is to stop using only broad match keywords. The thing is, broad match keywords gives Google the right to interpret your keywords in different search queries. This will make your ads to appear when users make irrelevant searches. This means you will lose money on clicks that will not bring business for you.
Second, it is hard to write a laser targeted ads because you don’t know the search terms that will match with your broad match keywords.
Again broad match keywords will give you more reach but low click-through rate. The three reasons above shows you the benefits of this Google AdWords tip.
So, if you cannot use the broad match keywords alone, how do you go about doing it?
Google has four different match types. i.e. the exact match, phrase match, broad match, and broad match modifier.
The exact match will make sure that your ad campaign only appear if users type in the exact key phrase. Phrase match is where your keyword appear in the same order users type them in the search query.
The broad match modifier combines both the broad and phrase match together. The broad match modifier will tell Google that every keyword in your ad campaign has to appear in the search query before your ad is shown. But it does not matter in what order they appear.
To put this Google Adwords tip into practice, stop using only the broad match keywords. Test different match types for your keywords.
You can mix phrase match types with broad match or use combine exact match and broad match modifier keywords.
Google AdWords tips 2: Use long tail conditional keywords
The second Google AdWords tip is to choose keywords that will do well. This is where you need to use conditional keywords. So what are conditional keywords?
Conditional keywords are well-defined keywords buyers are using to search for your service or product. For example if you are in the real estate business and you are targeting the following keywords:
- real estate developers
- real estate companies
- real estate brokers
You will need to stop the ad campaigns because it may not work. Instead of using these keywords, add conditional words to them as shown below:
- real estate developers in Ohio
- real estate companies in New York
- real estate brokers in Brisbane
The above keywords are conditional and long tail keywords. They are targeted keywords. They are highly optimised for conversion. This Google AdWords tip will bring in targeted traffic to your landing page.
Therefore, to put this Google AdWords tip into action, add conditional keywords to your long tail keywords to optimise conversion.
Google AdWords tips 3: Add negative keywords
This is an important Google AdWords tip. Every time you run a Google ad campaign add negative keywords. Negative keywords removes certain keywords from triggering the display of your ad. This is a great Google AdWords tip that will boost your conversion rate.
There are several case studies that shows that this Google AdWords tip is a great way to increase your conversion rate and grow your revenue. For example, Eureka SEM worked with a health product company to carry out negative keywords into its campaign. These raised the click-through rate from 0.97% to 1.33% and the conversion rate increased from 1.12% to 1.53%.
Negative keywords increases your click-through rate, reduces cost per click and boost your ROI tremendously.
Below are negative keywords you can exclude from your ad campaign:
For instance, if you are selling “ social media post scheduling tool” and you want your website visitors to buy when they visit your landing page or store, you will want to remove the word “free”. Because there are people searching for “free social media post scheduling tools” and they are not ready to buy.
Not only that, when they search for “free social media post scheduling tool”, your ad will not show up.
Therefore, to put this Google AdWords tip into practice, remove negative words when creating your Google ad campaigns.
Google AdWord tips 4: Focus on your customer
Another great Google AdWord tip is to pay attention to your customer’s need when creating your ad campaign. When targeting your audience in Google display networks, do not target everyone. Target only your audience. Knowing your customers and creating ads that target them is a recipe for success.
Here, you want to make sure you are targeting your audience based on their top interests and demographics. This is one of the fundamental basic success factor in content marketing. Know your buyer persona before you create ads that will target them.Success in using the Google Adwords tip entails you create the right ad message for the right person at the right time. This equates success.
Google AdWords tip 5: Align your ad message with your landing page
Ensuring that your ad message is in line with your landing page is a very important Google AdWord tip. This is one Google AdWords tip that will help you improve your quality score and increase the clicks to your landing page.
The quality score is what Google uses to know whether your ad campaign is effective and relevant to your audience or not. It lowers your advertising costs, gives your ad a better reach and better ad positioning in search and display networks. This Google AdWord tip specify that your message or copy on your ad should look like the copy on your landing page.
For example, if your ad copy reads “Facebook ad tracking tool”, and you use “Facebook marketing tips” on your landing page. There is no alignment. This will increase your cost per click because it will bring traffic to a landing page that is not lined up with the ad campaign.
Bonus Google AdWords tip
A bonus Google Google AdWords tip that will help you get more out of your Google AdWords landing page is to use Landingleads tool. The tool integrates your landing page builder such as Optinmonster, Leadpages, Clickfunnels, with your email software or CRM, such as Aweber or MailChimp. It will help you collect emails from your landing page and store them in your CRM or email software. This makes it easy to get in touch with your leads.
Above are efficient and effective Google AdWords tips that will allow you to maximise your click-through rate and conversion rate to get better ROI. The first Google AdWords tip is to ensure is to avoid using only broad match keywords. The second Google AdWords tip is to use long tail conditional keywords. The third Google AdWords tip is to add negative keywords. The fourth Google AdWords tip is to focus on your customers when creating your Google AdWords campaign. The fifth Google AdWords tips is to align your ad message with your landing page message. These five Google AdWords tips will help you get high quality click-through rate and higher conversion rate on your ad campaign.
Do you have an effective Google AdWords tips you want to share with us in the comment section? Please share your Google AdWords tips and tricks below.