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Tags: #CRM

CRM advertising

Nurturing and conversion

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show ads to people you already…

Elena Mazaheri

Elena Mazaheri |
5 min read

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Tagged by #CRM

mailchimp facebook integration

Tools and Integrations

How to create a Mailchimp – Facebook integration

There are two main ways to connect ads on Facebook and Instagram with Mailchimp: using Mailchimp’s built-in integrations or…

Elena Mazaheri|
October 17, 2024 |
7 min read

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

Tools and Integrations

The complete guide to automotive lead management 

Car dealerships and salespeople have their hands full on a daily basis, with leads constantly coming and going.  Automotive lead…

Marco Cirillo|
September 23, 2024 |
10 min read

Tools and Integrations

The best CRMs for financial service businesses

As their client list grows, most businesses in the financial services industry find themselves needing a Customer Relationship Management…

Marco Cirillo|
September 19, 2024 |
9 min read

mindbody facebook

Tools and Integrations

Mindbody App review: Manage & grow your wellness business

The Mindbody app is one of the most popular management and marketing software applications available on the market today.…

Mark Cirillo|
September 17, 2024 |
10 min read

Marketing lead qualification

Lead acquisition

Marketing lead qualification: Everything you need to know

Imagine pouring countless hours and resources into nurturing a list of potential customers, only to find that many of…

Mark Cirillo|
September 04, 2024 |
6 min read

Top Articles
from the Blog

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
5 min read

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

Elena Mazaheri|
July 09, 2026 |
11 min read