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Tags: #Facebook

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
19 min read

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Tagged by #Facebook

Nurturing and conversion

Facebook Ads to Messenger: 4 simple ideas to discover if your business needs them

Some advertisers may effortlessly get more conversions through a new tool that Facebook just released: Facebook Ads to Messenger. In…

Gabriel The Architect|
November 23, 2016 |
4 min read

Nurturing and conversion

How to boost sales calls, demos and test drives using Facebook Lead Generation Ads

Facebook Lead Generation Ads have been released just a few months ago, but they’re already showing great results for…

Michele Serrazanetti|
October 20, 2016 |
5 min read

Nurturing and conversion

Grow your e-commerce Mailing List with Lead Ads and Coupons

E-commerce is an easy but complex subject. It is easy because – thanks to the internet power – you…

Michele Serrazanetti|
October 01, 2016 |
5 min read

Nurturing and conversion

I bet 1000$ that you never used these 6 retargeting campaigns

Retargeting campaigns are the go-to strategy for every marketer who’s investing in Facebook ads. Sure, Facebook targeting options are…

Michele Serrazanetti|
September 25, 2016 |
5 min read

Nurturing and conversion

Don’t know how to launch your book? Try Facebook Lead Ads!

Let’s face it, launching a book is frustrating in particular for beginners. This is because it requires a detailed…

Michele Serrazanetti|
September 14, 2016 |
6 min read

Nurturing and conversion

[Lead Ads] How to calibrate the lead quality with the Welcome Screen (ex Context Card)

UPDATE: Context cards have been substituted with the Intro screen. Most of the concepts discussed in this article apply…

Michele Serrazanetti|
September 01, 2016 |
4 min read

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How much doeas TikTok Ads cost - preview

How much does it cost to advertise on TikTok?

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facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
May 26, 2026 |
19 min read