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Tags: #Google

Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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Tagged by #Google

Tracking and growth

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of…

Lizzie Davey|
September 28, 2022 |
5 min read

Lead acquisition

A quick guide on Google Ads for real estate: How to write high-converting Google ads

Businesses typically earn $2 for every $1 spent on Google Ads. PPC is a huge business driver for 74%…

Haley Osborne|
September 07, 2022 |
7 min read

Nurturing and conversion

Micro conversion: Marketing one step at a time

When it comes to marketing, businesses sometimes start a new campaign and expect a near onslaught of results. You…

Zachary McDaniel|
August 17, 2022 |
7 min read

Nurturing and conversion

How to use Google Offline Conversions Tracking to measure offline conversions from your Google Ads

Google Offline Conversions Tracking is a robust advertising tool that allows businesses to better track both offline sales generated…

Hephzy Asaolu|
July 27, 2022 |
13 min read

paid advertising funnel

Nurturing and conversion

A complete guide to paid advertising funnels

The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few…

Ana Gotter|
July 20, 2022 |
5 min read

Lead acquisition

24 Exceptional Real Estate Lead Generation Ideas (with examples)

Leads are the lifeline of real estate businesses. This is why 60% of real agents search for leads daily.…

Mark Cirillo|
June 27, 2022 |
18 min read

Top Articles
from the Blog

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Mark Cirillo|
December 03, 2025 |
14 min read

LinkedIn Pipedrive integrations

Best LinkedIn–Pipedrive integrations by LeadsBridge (and how to use them)

LinkedIn is where you can find your best B2B leads. But your sales team is using a contact management system. So connecting the two platforms is a must.  Pipedrive offers…

Elena Mazaheri|
December 02, 2025 |
5 min read

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read