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Tags: #Google

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns. One of them is your Google Ads campaign structure.  A well-designed structure ensures your ad shows up…

Britney Steele

Britney Steele |
8 min read

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Tagged by #Google

Tracking and growth

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of…

Lizzie Davey|
September 28, 2022 |
5 min read

Lead acquisition

A quick guide on Google Ads for real estate: How to write high-converting Google ads

Businesses typically earn $2 for every $1 spent on Google Ads. PPC is a huge business driver for 74%…

Haley Osborne|
September 07, 2022 |
7 min read

Nurturing and conversion

Micro conversion: Marketing one step at a time

When it comes to marketing, businesses sometimes start a new campaign and expect a near onslaught of results. You…

Zachary McDaniel|
August 17, 2022 |
7 min read

Nurturing and conversion

How to use Google Offline Conversions Tracking to measure offline conversions from your Google Ads

Google Offline Conversions Tracking is a robust advertising tool that allows businesses to better track both offline sales generated…

Hephzy Asaolu|
July 27, 2022 |
13 min read

paid advertising funnel

Nurturing and conversion

A complete guide to paid advertising funnels

The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few…

Ana Gotter|
July 20, 2022 |
5 min read

Lead acquisition

24 Exceptional Real Estate Lead Generation Ideas (with examples)

Leads are the lifeline of real estate businesses. This is why 60% of real agents search for leads daily.…

Mark Cirillo|
June 27, 2022 |
18 min read

Top Articles
from the Blog

How to generate real estate leads on LinkedIn: A guide

LinkedIn gives you access to a huge pool of serious buyers, sellers, and investors.  But LinkedIn real estate lead generation is not about posting the same listing photos in one…

Elena Mazaheri|
December 26, 2025 |
5 min read

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t stream data into Google Sheets in real time, and there’s still no simple, first-party Meta Ads and Sheets connector designed for marketers.  Workarounds like scheduled CSV…

Elena Mazaheri|
December 23, 2025 |
4 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy to collect lead info right in the app, without users…

Ana Gotter|
December 22, 2025 |
10 min read

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

Elena Mazaheri|
December 19, 2025 |
10 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your…

Hephzy Asaolu|
December 17, 2025 |
17 min read