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Tags: #Sales

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze leads to grow sales? One…

Tagged by #Sales

Anonymous Lead Tracking helps in Generating Qualified leads: Real-time Case Study

Your inbound marketing strategy attracts a lot of leads. That’s good news, right? But the bad news is, not…

Stop sending lousy leads to your salesmen: follow these tips to increase the quality of your leads by 200%

The quality of your leads determines whether you succeed or fail in business. For most businesses, generating leads is…

How to transform your personal inbox into a steady source of qualified leads

Lead generation can be a tricky business. There are many different platforms and tools that allow you to collect…

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Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your…

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective…

lead nurturing automation

How to get started with lead nurturing automation 

Automated lead management might sound complex, but at its core, it’s simple: The idea is that instead of your team doing it by hand, you use software to send the…

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring…