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Tags: #SMB

How much should I spend on Facebook Ads? A guide for SMB

Tracking and growth

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than just knowing how its advertising features work. There’s your marketing strategy, how to best use…

Elena Mazaheri

Elena Mazaheri |
6 min read

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Tagged by #SMB

How to scale Facebook ads

Tracking and growth

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

Elena Mazaheri|
September 20, 2024 |
5 min read

Do Facebook Ads work for small businesses

Nurturing and conversion

Do Facebook ads work for small businesses?

Considering Meta’s massive user base, maintaining a Facebook presence is a must-have strategy for small businesses. Of course, navigating…

Elena Mazaheri|
August 30, 2024 |
8 min read

marketing automation for small businesses

Tracking and growth

Marketing automation for small business: 9 Tasks you should automate today

There are many integral components that make the machine that is a small business run smoothly. Various aspects comprise…

Lizzie Davey|
March 29, 2024 |
13 min read

Small business automation

Tracking and growth

The complete guide to small business automation

In the digital age, the ability to streamline processes, enhance efficiency, and reduce human error through automation is no…

Andrew Bailey|
March 13, 2024 |
5 min read

Lead acquisition

TikTok for small business: The complete guide

Establishing your small business is no easy feat in today’s marketplace. With a teaming landscape of entrepreneurs and companies…

Mark Cirillo|
January 13, 2023 |
8 min read

Tools and Integrations

The best free marketing software tools you should be using

Marketing software is an invaluable operational tool for every business. By allowing you to manage your leads more efficiently…

Ana Gotter|
December 19, 2022 |
8 min read

Top Articles
from the Blog

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
February 14, 2025 |
8 min read

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses and how they reach their target audience. However, their success varies widely from one company to…

Elena Mazaheri|
February 12, 2025 |
10 min read

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This tool allows businesses to build audiences, upload a list of…

Mark Cirillo|
February 10, 2025 |
15 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure…

Britney Steele|
February 07, 2025 |
7 min read

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful decision-making, enabling teams to craft personalized outreach and drive meaningful…

Andrew Bailey|
February 05, 2025 |
6 min read