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Tags: #SMB

Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or invest in expensive technology, but you still need to do everything a business does –…

Lizzie Davey

Lizzie Davey |
7 min read

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Tagged by #SMB

marketing automation for small businesses

Tracking and growth

Marketing automation for small businesses: 9 Tasks you should automate today

Running a small business calls for managing operational tasks, many of which are repetitive and time-consuming.  Manually transferring information between…

Lizzie Davey|
July 17, 2025 |
11 min read

Do Facebook Ads work for small businesses

Nurturing and conversion

Do Facebook ads work for small businesses?

Considering Meta’s massive user base, maintaining a Facebook presence is a must-have strategy for small businesses. Of course, navigating…

Elena Mazaheri|
June 10, 2025 |
10 min read

Tracking and growth

Do Google Ads work for small businesses?

If you’re running a small business, chances are you’ve asked yourself: “Do Google Ads work?” It’s a fair question—especially…

Andrew Bailey|
April 08, 2025 |
4 min read

Lead acquisition

TikTok for small business: The complete guide

Establishing your small business is no easy feat in today’s marketplace. With an ecosystem of entrepreneurs and companies vying…

Mark Cirillo|
April 07, 2025 |
10 min read

How much should I spend on Facebook Ads? A guide for SMB

Tracking and growth

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

Elena Mazaheri|
September 25, 2024 |
6 min read

How to scale Facebook ads

Tracking and growth

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

Elena Mazaheri|
September 20, 2024 |
5 min read

Top Articles
from the Blog

CAPI advertising

How to use Facebook CAPI for advertising: A step-by-step guide

Between privacy enforcement, iOS restrictions, and unreliable browsers, relying on client-side signals isn’t just enough anymore. If you use only Pixels, you’ll end up with huge gaps in your…

Elena Mazaheri|
October 03, 2025 |
4 min read

How to connect Facebook lead ads to Klaviyo via LeadsBridge

As a marketer who manages digital marketing, you need a reliable, frictionless system that lets you share data across the platforms you use every day. One way to transfer…

Elena Mazaheri|
October 02, 2025 |
4 min read

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company has to collect a massive amount of data and use…

Elena Mazaheri|
September 30, 2025 |
10 min read

A guide to Google lead form extension webhook integrations

Google lead form extensions have been one of the most reliable lead generation tools over the past decade.  When coupled with webhook integrations, these extensions become even more potent. This…

Andrew Bailey|
September 29, 2025 |
4 min read

HubSpot workflows

How to create a HubSpot workflow: A complete guide

Most businesses share common workflows, such as maintaining a customer database, managing marketing campaigns, lead scoring, and running nurturing campaigns.  Orchestrating so many workflows together can be a headache. But…

Mark Cirillo|
September 26, 2025 |
8 min read