Streamline your data management process with the Appointy + Google Customer Match integration

Appointy is a leading online scheduling software designed to help you manage and grow your business by attracting more customers and improving your productivity. In fact, Appointy is a professional tool that you can easily integrate into your website and let your contacts to self schedule a meeting with you and your team, 24/7, from anywhere. Thanks to an intuitive and easy-to-use calendar, you avoid double bookings and never miss a business opportunity.

However, Appointy is not just a scheduling tool. Thanks to its inbuilt marketing tool, Appointy allows you to promote restricted classes or events through social media and email marketing. Appointy allows you to improve your results, by tracking booking conversions from your email marketing campaigns and increase open rates and clicks.

With Appointy you also create launches and discounts, in order to push special offers to win new clients. Once you win a new client, Appointy helps you improve retention. Thanks to the integrated intelligent CRM, you can easily group your customers and focus on the right ones, make more offers, send relevant content, and view the customer history of each contact every time you want.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.