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What is BigCartel
Designed for painters, photographers, crafters, bakers, and authors, Big Cartel supports independents in their endeavor to produce and sell products they believe in, and it does so in an easy-to-access format.
Benefits of using BigCartel
Big Cartel is a web-based, fully hosted software, characterized by the simplicity of its design and easy use with zero transaction fees. The process of adding products, creating discounts, and managing orders and inventory is as smooth as it gets.
Why should I use BigCartel
BigCartel enables you to build your independent brand with a simple and no-fuss website builder. You can customize your store, from images to colors to fonts and be in total control of how your store looks. Moreover, you'll get access to real-time data and statistics that show you how you can improve your business. A wide set of features allows you to operate and run a store. Tools for search engine optimization, order management, and promotion are included in the basic plan, while stores are designed to be mobile friendly, allowing your customers to shop via tablets and smartphones and mobile app lets you deal with clients directly and handle sales in person.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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