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What is Bizzabo
Bizzabo is an event tech company that empowers marketers, entrepreneurs and planners to create and manage successful events. Thanks to Bizzabo, running an event is easier than ever. In fact, Bizzabo helps you build effective event marketing programs: by providing a great digital experience for your audience, you can easily manage event registrations and take data-driven decisions by tracking your results.
Benefits of using Bizzabo
With Bizzabo you can manage everything that concerns your events in the same platform, create and apply marketing programs that improve the registrants’ engagement. Simply integrate event data with 750+ platforms including Salesforce, Marketo, Hubspot, Pardot and more, in order to follow up your registrants, feed them with useful content, and promote other events to your customers.
Why should I use Bizzabo
Bizzabo takes care about user experience, which lets your team members learn to use the platform quickly, so you can stay focused on management tasks while the system sells out any event faster thanks to automated tools. Moreover, thanks to the session registration management tool, you can finally take session registration into your own hands and take the most out of it.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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