Streamline your data management process with the BookingSync + Google Customer Match integration

BookingSync is a reservation and channel management tool that helps businesses manage clients and synchronize vacation rental bookings with portals. The platform's core features include a property management system (PMS) that allows users to centralize and store all information on multiple properties, as well as keep track of all managerial activity such as rentals (pictures, descriptions, features), clients, bookings, and communication with travelers.

BookingSync helps organizations create a powerful landing page, photo galleries, a professional blog, or an online store, included with the website. Users can help travelers choose their vacation rental according to their search criteria and boost SEO targeting niche markets. Show rentals on a map and help travelers find the best house close to their favorites activities and spots in the area.

Control all activity from one place using BookingSync's channel manager with official connection with major OTAs, providing a safe and fast synchronization of the rentals calendar, prices and more. Users can synchronize rates per night, week, or month prices, and advanced pricing is also synced on common OTAs. Offer a smooth booking workflow to customers with electronic payments, including instant booking for a fast and secure way to organize their stay. Users can clearly track each booking payment and manage down payment, balance due, security deposit and extra services. Personal contracts can be automatically edited and sent to travelers after payment and updated after each booking step.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.