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What is Braintree
Braintree is an online payment gateway that is designed to make payments easier. The platform offers the global commerce tools people need to build businesses, accept payments, and enable commerce for their users. It lets companies build their own experiences and then scale their businesses around the world. Through Braintree, merchants in more than 40 countries worldwide can accept, split, and enable payments in more than 130 currencies.
Benefits of using Braintree
Since 2013, it has been part of the PayPal network, giving it a greater position to help change the way people do their payments online through stellar support, innovative concepts, and simple processes. With Braintree integration, users have access to a global market with over 40 countries covered and more than 130 currencies supported while enjoying other benefits such as settlement and fraud protection. Best of all, there are no foreign exchange or cross-border fees involved. And with the Drop-in UI, users get to start accepting payments almost as quickly as that next great idea comes up. This UI is a sleek, ready-made payment UI for accepting cards, or even PayPal in the app or website. Once completed, the client code obtains a payment method nonce for use on your server.
Why should I use Braintree
Users get also to tailor their checkout flows any way they would like while remaining compliant with PCI SAQ A through Braintree’s easy-to-use payment APIs for app or web that provides unrestricted potential and an adaptive and more secure system that complies with the standards. Its latest security feature, Hosted Fields, lets the users maintain control over their web checkout while creating the necessary iframes to alleviate security concerns brought about by PCI requirements. Users can also easily bring your data into or out of the system anytime, while through Braintree Vault, they can keep sensitive data stored on a secure system the platform provides so the business can stay PCI-compliant. It also offers the benefit of reducing hassle of re-entering payment information of their customers each time they want to make a purchase.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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