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Automatically create audiences from Bronto with the Google Customer Match integration
Bronto / Google Customer Match
Integrations

Automatically create audiences from Bronto with the Google Customer Match integration

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Quick summary of Bronto

Bronto can provide high-growth retailers with sophisticated marketing automation that maximizes revenue opportunities.

The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success.

Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley Homestore and Christopher & Banks. For more information, visit bronto.com

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Bronto and Google Customer Match

Sync Google Customer Match contacts from lists of Bronto

Sync Google Customer Match contacts from segments of Bronto


Other popular Google Customer Match integrations offered by LeadsBridge

No integration available but…
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