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What is ChatFuel
ChatFuel is a bot platform that enables you to create an efficient chatbot for Facebook, without writing a single line of code. With ChatFuel, in fact, you can easily create and launch a full-featured chatbot within minutes, in order to connect and engage with your audience through Facebook messenger. ChatFuel is designed for businesses of any size: media businesses can create a chatbot experience rich and frictionless. Web marketers, public figures and solopreneurs can share info and news about themselves, present portfolios with your own personal chatbot. Moreover, you can provide automate answers to frequently asked questions about your business (or about yourself!).
Benefits of using ChatFuel
Sport teams already used ChatFuel to program their bots to engage fans with news, highlights, game-day info, roster, and more. Whatever you are a service or product business, ChatFuel enables customers to quickly and easily discover your offers, book a demo or a consultation. Moreover, you can use ChatFuel as an event assistant, in order to set up notifications for upcoming events, offers, deals and more.
Why should I use ChatFuel
ChatFuel’s AI is able to understand and answer the most frequent user requests. You only need to set up conversational rules, and the bot recognizes similar phrases to understand what users say, sending them your pre-defined answers. Chatfuel integrates with your favorite services and social media marketing channels, allowing you to expand your audience and reach more people.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
The goal of Amzul Foods was to create awareness around urban population in India. Using LeadsBridge and Facebook, Amzul has achieved 67% decrease in cost per lead, and 48% increase in ROI