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What is Cisco WebEx
Cisco WebEx is a video conferencing platform designed for businesses and enterprises, which enables you to create highly professional meetings, webinars and conferences, anywere. With Cisco WebEx you can easily set up and run any type of online meeting.
Benefits of using Cisco WebEx
In fact, the platform provides many different tools and solutions for working together remotely. For example, solopreneurs or directors can use Cisco WebEx to create their own personal video meeting rooms, in order to host guest, employees and customers. Small team members and sales reps may organize small online meetings with video conferencing and screen sharing.
Why should I use Cisco WebEx
Saas companies and businesses can leverage Cisco WebEx’ features to offer remote technical support to their clients, in order to offer a quick service without leaving the office. Online businesses and enterprises can use Cisco WebEx to run global webinars and trainings to huge audiences. Cisco WebEx products and solutions are fully responsive, and they can be used from most mobile devices and platforms.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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