Streamline your data management process with the Cloud stored file + Google Customer Match integration

A cloud stored file is a file usually stored on cloud storage services like Google Drive, Box or Dropbox.

A cloud stored file is really helpful when you need to share important data and documents with your team members. Moreover, by storing your files on cloud based services, you have the ability to access to documents from anywhere in the World.

The ability to store files on cloud had a huge impact on companies’ productivity. Cloud storage files are mostly used to perform sync operations with third party tools that your business already uses. Using a cloud stored file for your business operations could save a lot of time and allows you to close many tasks that, otherwise, may take a long time to be completed.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.