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What is Constant Contact
Constant Contact is an easy-to-use email marketing platform designed to manage your leads and clients efficiently.
Benefits of using Constant Contact
Constant Contact allows you to get email results fast. Its email letter’s drag-and-drop builder, lets you create beautifully designed emails without writing codes. By using pre-built templates, the process of creating newsletters is even easier. Import your leads The CRM allows you to import all your existing contacts from your email provider, wherever you stored them. Improve subscribers You can increase your leads using web forms that allow people to subscribe to your list. Web forms can be designed from scratch, but you can also use templates provided by the software.
Why should I use Constant Contact
Track your results Constant Contact allows you to track your campaigns’ results. Analyze clicks and email opens, and customize your follow ups based subscribers’ behavior. By doing so, you’ll understand which messages work best, and improve your campaigns to reach your goals.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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