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What is Dropbox
DropBox is a file hosting tool that allows you to store and share your files online. With DropBox, sharing your files is easy. You just need to create your personal profile, which is free, and install the app on your PC. Moreover, if you don’t want to download the program on your PC, you can log in with your username and password and start uploading any type of file on specific folders in cloud. By doing so, you’ll receive a special link that you can share with everyone you want.
Benefits of using Dropbox
DropBox uses a Smart Sync technology that allows you to store your files into a folder on your PC. When you modify the content of a folder, the Smart Sync automatically keeps your shared folders up-to-date.
Why should I use Dropbox
Thanks to DropBox, you and your team can access to your shared folders and files wherever you are, 24/7. DropBox is a great solution also for creating a backup of your important files when you have a limited space on your PC. DropBox is also available for smartphone and tablets. You just need to download the free app and login with your username and password.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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