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Automatically create audiences from Ecwid with the Google Customer Match integration
Ecwid / Google Customer Match
Integrations

Automatically create audiences from Ecwid with the Google Customer Match integration

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Quick summary of Ecwid

Ecwid is a "software as a service" tool used by companies to build an online store. With Ecwid, users can create catalogs online using intuitive creation functionality.

Unlike other similar solutions, Ecwid does not require users to create a new eCommerce website, but rather to create an online store that they can add to their website.

Ecwid can be incorporated not only on the website but also on the blog. With a unified control panel, all Ecwid showcases are synchronized and easy to manage.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Ecwid and Google Customer Match

Sync Google Customer Match leads of Ecwid


Other popular Google Customer Match integrations offered by LeadsBridge

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