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What is Facebook Commerce Manager
Facebook Commerce Manager is a set of tools used to help merchants sell products and manage their business on Facebook and Instagram.
Benefits of using Facebook Commerce Manager
Whether you run a small Facebook page store or work with an e-commerce partner like Shopify to more easily manage your entire inventory on Instagram, you can use Facebook Commerce Manager. This new Facebook feature will allow you to manage your sales and your inventory and monitor payments, get detailed information about your customers and the products they love and last but not least you will be able to offer protection on the purchases that your customers will.
Why should I use Facebook Commerce Manager
Among the benefits that we can find in the use of Facebook Commerce Manager, we will find the possibility to be able to control who can access the information inherent to your activity, or, the possibility to assign the permissions to the people that work with you.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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