Streamline your data management process with the FellaFeeds + Google Customer Match integration

FellaFeeds is a multi-function feedback app that allows you to collect feedback on kiosks, iPad and Android tablets, online surveys on the website and emails, offering you easy and customizable surveys to collect customer feedback in a simple and effective way.

FellaFeeds collects feedback through Net Promoter Score, CRS, and CSAT that assists in making crucial business decisions; moreover, FellaFeeds includes several features such as Negative feedback notices, customer loyalty program, and much more useful to grow your business.

FellaFeeds motivates the use of digital feedback in offline stores and automates marketing activities such as SMS, e-mail, Facebook and Google Ads ads so that, like any other online business store, the user can take full advantage of the potential of the platform.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.