Automatically create audiences from FollowUpBoss with the Google Customer Match integration

Follow up Boss is a Real Estate CRM that allows you to organize your tasks and manage your leads and customers effortlessly. By connecting your lead provider to your Follow Up Boss account, you can start immediately to optimize your marketing and sales process in order to set more appointments and close more deals.

Connect with your leads Follow Up Boss lets you connect with your leads through a unique platform. Once they’re in, you can easily manage your entire sales process. For example, you can define some rules that instantly let the system assign a lead to one of your agents. Automatic follow up When you have a lead generation system, you can instantly (and automatically) respond to your leads when they subscribe to your list. This is important, because the immediate response to your leads will increase your sales.

Moreover, you can set up a notifier that alert your agents when a new lead requires their attention. Tracking tools With Follow Up Boss you can track the entire sales process and set up reminders for your team members. Integrations Follow Up Boss integrates with more than 200 lead sources, allowing you to empower you lead generation activity and, consequently, your business.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.