Automatically create audiences from GetResponse with the Google Customer Match integration

Getresponse is a suite of marketing tools that provide marketers, entrepreneurs and business owners the ability to create highly customizable marketing campaigns through different channels, with the aim to increase your business. Getresponse’s tools include: Optin forms, increase your subscribers by creating beautifully designed opt-in forms. Integrate them into your blog, website or on your social media channels. Landing pages, getresponse lets you to create web-hosted, mobile friendly landing pages.

Thanks to an intuitive and simple drag-and-drop system, designing your landing page is super-easy. Moreover, you can easily install the tracking codes from Facebook, Analytics and other advertising platforms you use to promote your business online. Getresponse enables you to create different lists of your prospects and clients and send automatic emails. Moreover, you can set up advanced automation rules, which allow you to segmentate your audience based on their behaviors. Consequently, you’ll be able to address your audience with the right message to increase conversions and sales.

Getresponse provides you an advanced webinar platform that you can use to host your live events. Webinars are a great way to increase your mailing list and clients, and with GetResponse you can record everything happen in the webinar’s room, including chat and screenviews.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.