Automatically create audiences from GetResponse with the LinkedIn Matched Audiences integration

Getresponse is a suite of marketing tools that provide marketers, entrepreneurs and business owners the ability to create highly customizable marketing campaigns through different channels, with the aim to increase your business. Getresponse’s tools include: Optin forms, increase your subscribers by creating beautifully designed opt-in forms. Integrate them into your blog, website or on your social media channels. Landing pages, getresponse lets you to create web-hosted, mobile friendly landing pages.

Thanks to an intuitive and simple drag-and-drop system, designing your landing page is super-easy. Moreover, you can easily install the tracking codes from Facebook, Analytics and other advertising platforms you use to promote your business online. Getresponse enables you to create different lists of your prospects and clients and send automatic emails. Moreover, you can set up advanced automation rules, which allow you to segmentate your audience based on their behaviors. Consequently, you’ll be able to address your audience with the right message to increase conversions and sales.

Getresponse provides you an advanced webinar platform that you can use to host your live events. Webinars are a great way to increase your mailing list and clients, and with GetResponse you can record everything happen in the webinar’s room, including chat and screenviews.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.