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What is Google BigQuery
Google BigQuery is a cloud-based enterprise data warehouse designed to provide lightning-fast SQL queries and interactive analysis of huge datasets. Google BigQuery has machine learning abilities and can process read-only data.
Benefits of using Google BigQuery
Google BigQuery is cost-effective and easy to scale. It offers a pay-as-you-go cost model. This means you pay according to the amount of data you stored in the service and processed by each query you run. Google BigQuery allows you to use SQL queries to create and test machine learning models. In addition, it is also a managed service that runs automatically, giving you time to focus on other things.
Why should I use Google BigQuery
Google BigQuery offers robust monitoring, logging, and alerting. This is done through the Cloud Audits logs. Google BigQuery has the capacity to serve as a repository for logs coming from applications or services through cloud logging. Google Cloud Public Datasets provides an enormous data repository of over 200 popular public datasets from various industries.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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